Irving, TX, February 1, 2012– In an effort to continue to connect field professionals with suppliers and vendors, the Electronic Retailing Association (ERA) is releasing the 2012 edition of the premier online tool for the electronic retailing industry.
The 2012 version of the Goldbook Online contains updated company and product listings, as well as the same great features from previous editions.
The Goldbook provides consumers with a clutter-free way to browse for goods and services, searching only within the parameters of the electronic retailing industry. Professionals can utilize either a basic search by keyword or an advanced search using company name, exact phrase or geographic location.
Not only does this comprehensive marketplace aid electronic retailing industry professionals in providing convenient, industry-specific search capabilities, it gives suppliers a unique opportunity as well. Vendors can present their catalog of products to those industry-specific buyers they have been looking to target.
Listed suppliers can further connect with users through a completed listing, featuring: contact information, a quick e-mail option, location, links to the company’s website and social media pages and more. Suppliers also have the option to highlight specific products in the Product Showcase section of the Goldbook.
The Goldbook Online is easily accessible through the ERA website at Retailing.org and GoldbookOnline.com.
The Electronic Retailing Association is the trade association for companies who use the power of direct response to sell goods and services to the public on television, online, and on radio. ERA serves as the cohesive voice for multi-channel marketers, while promoting government affairs initiatives and regulations designed to protect our members' bottom line.
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