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Auto Industry's Wild Ride Gets Smoother
from Brandweek Magazine
The state of the auto nation is shaky at the moment, but all is not lost. Offsetting the unrelentingly negative news are 2009 highlights like a 69 percent spike in Sorento model sales, a 48 percent increase in Sedona sales, and the successful launch of the economically priced Hyundai Genesis and Kia Soul, both targeting younger drivers. Conversely, luxury vehicles that attract middle-age consumers managed to outpace the market, although the category experienced a long-tail effect, a two- to three-month delay from shopping to closing the sale. More

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