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CEIR First-Quarter Index Results Report 2.7 Percent Increase for 7 Quarters of Consecutive Growth CEIR Share    
Continued growth for 2012 is the outlook for the exhibition industry based on first-quarter survey results reported by the Center for Exhibition Industry Research (CEIR). Data collected for the first-quarter CEIR Index reveals that the Total Index increased by 2.7 percent compared to the same period in 2011. The exhibition industry continued to outperform real GDP which increased at a rate of 2 percent from a year ago. In tandem with the overall, all four key metrics showed positive results on a year-on-year basis with attendance as the leading, key driver for the period. More
Gary Sain to Be Honored at June 26 Memorial Trade Show Executive Share
The exhibition industry will hold a memorial service for Gary Sain, the late president and CEO of Visit Orlando, June 26 in Washington. The tribute will take place at 6 p.m. at the Walter E. Washington Convention Center in the nation's capital, a city that is home to many of the associations that made Orlando, Fla., the venue for their annual meetings and trade shows. More
Clear Sailing: Claritin Canada Greens Toronto with EcoCab Contest Event Marketer Share
Claritin Canada, a division of Merck, for a week in May took over Toronto's streets with the Pedal for a Greener City campaign. The month-long initiative offered free EcoCab rides to residents and invited them to help create a greener city by voting for one of three potential urban green projects proposed for Evergreen Brick Works, a community environmental center in the heart of the city. More
Event Marketers See New Opportunities in Gen Y B2B Online Share
The exhibition industry is paying attention to Generation Y, the technologically adept superconsumers born from 1977 to 1997. As these young professionals enter the workforce, eclipsing Generation X and matching the enthusiasm for exhibitions recorded among baby boomers, events marketers need to develop strategies that embrace the demographic, said Cathy Breden, executive director of the Center for Exhibition Industry Research. More
Integrate Social to Inform Product Development and Strategy MarketingProfs Share
Though social media remains the hot topic in the larger marketing conversation, most marketers still rely on a diverse set of tools to develop their multichannel marketing campaigns and inform strategy. In today's media environment, weaving diverse new and traditional tactics together in an integrated campaign makes the most sense. The modern marketing organization uses old and new tactics together, including social media, to attract customers, expand markets and inform future product development and strategy. More
National Conference Center Offers 5 Tips for 'Knock-Your-Socks-Off' Events Successful Meetings Share
If you build it, they will come, right? Not so with meetings and events. In order to attract attendees, meeting professionals have to do a lot more than "build it." They also must plan it, shape it, organize it and market it. Still, building is step one, and building an awesome event is easy when you know what attendees want, insists Eric Whitson, director of sales and marketing at The National Conference Center in Leesburg, Va. "We all have that potential to deliver 'knock-your-socks-off' events; it's a matter of knowing how and having the right tools and elements to make it happen," Whitson said. More 
Blog Posts ICEEM Share
Latest blog posts from The Center: Trade Show Content Marketing at Its Finest Trade Show Social Media Infographic Newly Released Report from IMEX on the Future of Global Meetings More
Bookmark and Follow The Center on Its Social Networks: ICEEM Share
LinkedIn: http://www.linkedin.com/groups?mostPopular=&gid=2006467 Facebook: http://www.facebook.com/home.php?#!/ICEEM Twitter: http://twitter.com/CenterEventMktg More Exhibit Manager of the Year ICEEM Share
The Expo Group Exhibit Manager of the Year Awards seeks to recognize those exhibitors, regardless of title or rank or even budget, who are making a difference for their organization when it comes to face-to-face marketing on the trade show floor. Anyone is welcome to nominate an exhibit manager for the EMY awards online at http://theexposure.theexpogroup.com/awards/. More |
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