MultiBrief MultiBriefs
MULTIVIEW Quick Links >   Home    Online Supplier Directories    Industry News Briefs    Video Testimonials    Partners
Achieving Relevance in Direct Digital Marketing
from Marketing Profs
Relevance is a term thrown around a lot in the marketing world. Sometimes it's associated with, or confused for, targeting, though the two aren't synonymous. In practical terms, a relevance-centered approach in direct digital marketing is simply a more deliberate practice of developing content and deployment strategies around key attributes, events or behaviors that the customer exhibits. More

Latest Headlines

  • Use Social Media for Enterprise Business
    from Mashable
  • What to Do if You Forgot to Register Your Facebook Trademark URL
    from Advertising Age
  • Pay-per-click Metrics All Campaign Managers Should Understand
    from PPC Hero
  • The Small Business PPC Art of War
    from Marketing Pilgrim
  • Tips for E-mail Marketing Success: Quality over Quantity
    from Chief Marketer
  • Is Twitter Part of Your PR Activities?
    from Start Up Nation
  • Industry Tightens Its Standards for Tracking Web Surfers
    from The New York Times
  • Smartphones, Social Networks to Boost Mobile Advertising
    from Reuters
  • Report: Growing Number of Moms Using Social Media
    from MediaWeek

    •  RSS Feed

    Most Popular Stories

  • 12 Common Blogging Mistakes to Avoid
  • 10 Signs You Don't Understand Web Analytics
  • 12 Landing Page Tips
  • Tips to Consider for Better Online Marketing
  • Another 5 Search Tools You May Not Know But Should
    		•
    E-mail:

    Update Profile  |  Unsubscribe


    Archive


    Advertise

    To advertise in future issues, contact Ben Maitland, director of advertising. He can be reached at 972.402.7025.


    Powered by MultiBriefs
    7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063