Big Project/Small Budget: Where to Begin Your SEO Campaign
from Search Engine Guide
 Many businesses owners focusing on SEO for the first time, especially those with limited budgets, can often find themselves caught like a deer in the headlights wondering just where and how to begin. SEO, even for smaller sites, can often be a big project, especially if you're trying to run the business at the same time. The question becomes, how many hours a week can you afford to invest (or pay for,) and what should you do first with the limited time on hand? More
The Burger and Chardonnay Approach to Search Marketing
from SEM Geek
In our daily lives, there are people who simply do not follow "conventional wisdom" in whatever they do. In Search Marketing, that can also be associated with the way search marketers, both novice and experienced, create a strategy/plan, perform keyword research, write a text ad or even how they analyze a success event. More
7 Reasons Your Social Media Marketing Failed
from Stuntdubl
Don’t be a failure at your social media marketing. Your message and how you distribute it is very important to your brand and future success. You’ve got on the cluetrain, and decided it’s time to start embracing social media as an important part of your marketing mix. Before you re-appropriate that budget, take a look at what you’re doing wrong - or better yet, know the common problems and how to fix them from the start.
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Split Testing Your Newsletter
from Internet Marketing Access
If you run a weekly or monthly newsletter then you want to get the best results possible from your efforts. If you sell ad placement in your newsletter, you will want to test the placement of those ads for maximum exposure for your advertisers. Many people setup their newsletter, do not bother tweaking it and just send it out. Some go as far as to not even test the results of the newsletter, they are happy to just have people subscribing to it. The author breaks down a few key components and show you what you can change to help maximize the effectiveness of your newsletter. More
How Hard Is It to Brand Your E-mail?
from ClickZ
Brand recognition is critical to e-mail performance. To engage the positive side of the recipients' mind filter, here are some simple techniques every sender should use. More
Spanish Lesson
from AdWeek
If a brand wanted to reach out to the increasingly important Latino consumer, there were always a variety of traditional tools to grab -- traditional being the key term. Historically, little importance had been placed on Web-based marketing. But those days are over. More
Optimize Your Online Videos to Achieve a First-Page Ranking
from Forrester Blog for Interactive Marketers
If you're like most interactive marketers, you probably don't think much about search optimizing your online video content. Less than 20 percent of marketers tell us they insert keywords into the filenames of the videos on their site, and even fewer use more advanced tactics like writing keyword-rich captions and annotations, or creating online video libraries. But if you're not optimizing your videos, you should start. More
Online Retailers are Redesigning Web Sites with a Close Eye on the Bottom Line
from Internet Retailer
Looks still count, but retailers want more than just aesthetically pleasing pages from their next web site redesign. To build e-commerce sites that drive more traffic and sales, retailers are creating interactive page treatments and adding video, customer reviews and other advanced features. Merchants also are making site optimization a top priority and redesigning their web sites to achieve speedier navigation and faster performance, according to Internet Retailer’s latest monthly survey. More
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