Jan. 23, 2009 Search for products & services >
MultiView Quick Links >    Online Supplier Directories    Industry News Briefs    Video Testimonials    Partners Unsubscribe
Testing Your Online Business Plan from Search Engine Watch When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. More Updated Techniques for Launching a Redesigned Site from ClickZ Every year or so, the author looks closely at SEM best practices for launching a redesigned site. Over the last four or five years, much of the advice has stayed the same. In this article, he discusses some techniques that may have changed since the last time you launched a site update. More SEM: Questions You Must Ask from Search Engine Land Picking the right search engine marketing (SEM) firm is hard. The quality of service and performance varies wildly, but the marketing materials often make it difficult to separate the experts from the pretenders. Here are some cut and dry questions that slice through the malarkey of sales pitches and give a real glimpse into how each firm you’re considering approaches search. More Three Types of Posts that Will Grow Your Blogs Traffic from ProBlogger There are many ways to build a popular blog, and each blog author has his own ideas on topics and style of writing. In this article, author Jurgen Appelo provides his personal recipe for blogs. He calls it sugar, spice & vitamins. More Don't Get the Timing Wrong in Your E-mail Marketing Strategy from SilverPop Using an urgent call-to-action is one way to get readers to open your emails, but it can backfire if you don't allow enough time for subscribers to see and open your messages. typically 30 percent to 40 percent of your subscribers will open or read your email 24 hours or more after you send it. Thus, "today" becomes "yesterday," and the offer becomes invalid for a significant percentage of your subscribers. More Should You Be Giving Your Ad Campaigns A Social Touch? from WebProNews In these uncertain economic times, advertisers need to make their ads count if they don't want to throw away precious dollars on ineffective Internet advertising. Online advertising is still a great way to market your business, as it is highly targeted, and can provide both an unparalleled branding appeal and instant conversion (depending on the nature of the ad). But effective ads must be engaging. They must give a viewer a reason to care. That is a large part of the battle. More How Can You Stretch a Tight Pay-per-click Marketing Budget? from DM News Everyone is scrambling to trim the fat right now and marketing budgets often take the biggest snip. Here are a few aspects of your campaign that can be tweaked, allowing you to squeeze the most out of every PPC dollar. More

This edition of the MultiBrief was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here - it's free! Want to subscribe to other MultiBriefs? Click here
Advertise Ben Maitland, Director of Advertising Sales 972.402.7025 To see how MultiBriefs can work for you, contact us here, or call 800.816.6710.	Recent Issues Feb. 20, 2009 Feb. 13, 2009 Feb. 7, 2009 Jan. 30, 2009 Jan. 23, 2009  RSS Feed

7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063