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How Your Competitors Can Help You from SEO Book Are you thinking of building a new site? Before you do, it pays to take a look at your competitors. By choosing the right sites to compete against, you can gain significant advantage. More What Works in Online Video Advertising? from CRM Daily In the interest of lessening the problems with online advertising, some advertisers have signed on to the Pool, an effort among marketers and Web publishers to agree on a standard format for online video ads. The hope is that by working together, the group will more efficiently find out what kinds of ads work best. More Digital Divide Thins: Half of Americans 'Frequent' the 'Net from MarketingVOX Americans' frequent use of the internet nearly doubled in the past five years: 48 percent of adults — many in groups that were historically less frequent users — now report that using the 'net over an one hour per day, compared with 26 percent in 2002, according to results from a recent Gallup Poll, reports MarketingCharts. More Hilariously Effective Online Campaigns from iMedia Connection Since the advent of digital, the number of brands using humor to deliver their messages has grown markedly. One can only surmise that this is because humor "works." It works at both connecting brands to audiences and at reshaping brand imagery in powerful ways. More Are SEO's Glory Days Over? Not a Chance from eConsultancy The truth of the matter is that content is still king and always will be. What has changed is that content comes in new forms; it's not just a bunch of articles written by professionals or videos produced by media companies. To some, great content can be found in a tweet, a blog post or in a Facebook application. More E-mail Marketing: Keep Your Eyes on the Prize from Entrepreneur Uniformly, entrepreneurs want to understand how their marketing impacts their customers, and their first rule is to do no harm. Below are four tips on how to protect your customer relationships, increase your customer base, create a feedback loop and avoid over-communication. Following these suggestions will help ensure that your marketing will be welcome, thereby forging a stronger relationship with your customers. More Improving Marketing Design and the Consumer Experience from ClickZ Technology isn't just a consumer issue; it's also business issue. We do our jobs better when we have knowledge of, and access to, the best tools. So today I'll spotlight a couple of technologies and approaches, and will continue to do so in this column as I come across those that can help us do our best work. More

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