Top 10 E-Mail Marketing Mistakes
from All Business
 E-mail marketing can be very cost-effective and productive if handled correctly. The proper approach to email starts with an ethical, well-thought-out plan and typically requires a little more time and effort than most email marketers realize. More
Social Media is not as Powerful as Search
from SEOmoz
Social media has emerged as a "next big thing," but in fact, it's been around since the dawn of the Internet. But businesses and marketers are going crazy over social right now simply because it's hot. This is almost always a bad idea - go after a new channel because there's value, a path to revenue and a solid set of tactics that fit with your overall strategy, not just because it's in the press all the time. More
Adventures of a Big Site's Migration
from ClickZ
So, you've been online for 10 years. You have a huge Web site with over 80,000 pages. Google loves you and has blessed you with tons of traffic. You're very comfortable with your online presence. So the last thing you'd ever think about is doing anything risky like switching to a new domain. In fact switching to a new domain, a new host and in a different country. Now that, would be sheer madness wouldn't it? More
Accept Competitors' Coupon Codes
from Practical eCommerce
With the retail market suffering under the weight of a global economic recession, online shopkeepers must take every step to attract more site visitors. Accepting competitors' coupons in your own online store is a tactic that can help attract bargain-hunting customers, encourage loyalty, and improve traffic. More
Link Building 101
from Search Engine Land
Link building obviously affects your rankings in the major search engines. There are several methods that can be used to build your links. But first, you must identify the keywords you want to be ranked for and use those keywords in your copy, and especially in the anchor text of your links. More
Don't Believe Everything You Read
from Search Engine Watch
One of the consistently best things about the SEM industry is the willingness of its practitioners to share experiences and provide advice within books and blogs. But a person without any SEM experience shouldn't trust any single online authority as guidance. Misinformation and outdated tactical guidance seems to be floating up, along with the reliability of many so-called "SEO tools." More
E-tailers Need to Work on Customer Service
from eConsultancy
A new survey finds that, though some of the most popular online retailers are performing well for usability of search and navigation, as well as delivery, they are often failing when it comes to effective customer service.
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