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from MultiBriefs
 Continuing our commitment to added client value, MultiBriefs has established a place on Twitter to provide supplementary information of interest to business and marketing professionals worldwide. In addition to the e-marketing articles you are accustomed to receiving, MultiBriefs will use Twitter to draw attention to articles that apply across a broad spectrum of industries, including health care, transportation, hospitality, law enforcement, creative arts, and sports and recreation. Please feel free to follow our tweets and contribute to the ongoing conversation. More
How to Market to Small-Medium Businesses
from Marketing Sherpa
The small-medium business market comprises the majority of companies in the U.S. economy, making it an attractive target for B2B marketers. But, compared to enterprise clients, smaller companies have unique needs that your campaigns must accommodate. The author provides a list of five lessons for marketing to small-medium business clients, based on successful campaigns.
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Six Ways to Make Web 2.0 Work for Your Company
from The McKinsey Quarterly
Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis. More
5 Reasons You Should Link Out to Others From Your Website
from SEOmoz
There's a lot of debate in the Web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other Web sites from their own. Linking is common practice on the Web - expected and respected by users of all kinds - and therefore, extremely unlikely to harm your reputation. More
Segmentation: Yes, You Can!
from ClickZ
Whether you're a veteran e-mail marketer or just learning the ropes, you have likely heard that segmentation tactics can deliver better results for your e-mail program because it allows you to send more targeted and relevant messages. With this more relevant messaging, you can expect to see a higher return on your e-mail investment. In fact, segmented campaigns have been shown to deliver two to five times the ROI (define)of typical broadcast campaigns. The bonus ROI is reduced list churn and fewer spam complaints. More
Nine Tips for Internet Marketing for the Rest of 2009
from Manage Smarter
t's hard to believe that the first quarter of 2009 will soon becoming to a close. And small business owners have a lot to think about as they look ahead to the next. With a poor economy, budget cuts and downsizing on everyone’s mind, marketing one's business via the Internet is an important activity that's been getting lost in the shuffle neglected. More
Turning Your Company Web Site Into a Marketing Automation Tool
from E-Commerce News
Treat your company's Web site like a marketing campaign, and it will deliver leads, along with a whole array of other information, says Dom Lindars, CEO of Marketbright. A well-managed site offers the chance to personalize the customer experience and gather valuable data. More
The Changing Face of Advertising
from Forbes
New media is changing the face of online advertising, for as content takes on new forms, such as mobile and video, so does advertising. Online advertising is a nascent area, but one thing is sure: Advertising will continue to grow and evolve online, where the audience and the metrics are better.
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E-mail Increases Likelihood to Buy by 50 Percent
from Marketing Vox
More than half (57 percent) of American consumers have more positive opinions about companies that send them emails, and 50 percent say getting e-mail increases the likelihood they will purchase - either online or offline — from these companies, according to a survey from Epsilon and conducted by ROI research.
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SEO Investments Expected To Grow More Than 20 Percent
from Online Media Daily
As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer.
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Social Networking for Pros
from The Vancouver Sun
Everyone knows that online social networks like FaceBook, MySpace and LinkedIn are powerful marketing tools. Throw in Twitter (which lets you blast out ultra-brief electronic diary entries called "tweets"), easy-to-create blogs and online forums, and small-business owners have a fat cache of weapons for attacking just about any kind of customer. But social networks are about more than just getting the good word out. For the most innovative small businesses, they're about providing extraordinary customer service.
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