How to Get More Out of Your Ads
from Advertising Ags
 Events like the Super Bowl, the highest-profile TV event in the U.S. and one where the ads are as much a spectacle as the game itself, creates an immediate splash, letting loose an enormous amount of chatter online and off. But once a little time has gone by, there are different ways that social media can be used to extend the life, or create a ripple effect around any advertising campaign. More
Harness the Power of Twitter for Local Marketing
from Search Engine Land
The Twitter social networking and micro-blogging service was launched only two years ago, but it’s rocketing up in usage numbers quickly, and it seems likely to turn red-hot. Many companies are rapidly cluing into the promotional value, but smaller businesses appear slow to hop on the bandwagon. Here are a few tips on leveraging Twitter to help your locally-oriented business.
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E-Newsletters: Influencing Behavior And Gathering Consumer Insights
from MediaPost Publications
With so many marketing channels available to today's brands, deciphering which one works best can often be difficult. The author has discovered that a sure-fire channel to engage, enlighten and drive action is with subscriber-based electronic newsletters. But just because you have their ear once (or, in this case, their inbox), it doesn't mean you have their long-standing loyalty. She provides valuable tips to finding marketing success with e-newsletters More
Buzz Monitoring = Brand Development
from Search Engine Watch
Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on these discussions to build a better brand and link popularity. More
Six International E-Mail Marketing Challenges
from ClickZ
When marketers think about sending e-mail internationally, localization is obviously one of the first issues that come up. Localization, effectively, is a form of segmentation. When sending e-mail within a single country with a mostly common language and culture, we know there are significant differences between audiences. More
Crawl Your Site for Broken Links, Errors and Duplicate Content
from Daily SEO Tip
One very overlooked part of the entire SEO mix is making sure that your site does not have broken outbound (or internal) links which either link to error pages, or do not work at all. Furthermore, if your site delivers error pages or links to non-existent pages or files on your server, then search engines are going to consider your site as being "under construction," therefore not being useful or relevant to the human user. More
Don’t Damage Your Brand With The Wrong Keywords
from Search Engine Land
In search, keyword selection is paramount as it can help drive the right audience to your door. Choosing the right keywords can also enhance brand awareness. But despite the importance of keyword selection—and the fact that it helps lay the groundwork for every paid or organic search campaign—marketers commonly make mistakes with the process. More
The Surprising Economics of Digital Advertising
from AdWeek
It is commonly held as a self-evident truth that digital advertising is cheaper to produce than traditional advertising. Stories abound of low-cost online executions that have taken on lives of their own on the Internet, reaching millions of consumers with zero media spending. But a white paper released this week by the American Association of Advertising Agencies argues the opposite.
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Online Ads: Will Fewer, but Bigger, Be Better?
from Business Week
With the rise in recent years of search advertisements—the little snippets of commercial text that appear next to search results—online display ads don't get much respect these days. While search ads are expected to grow about 9 percent this year, revenues for pictorial display ads may actually fall. Now, several major Web sites are hoping to rekindle interest in display ads—especially those used for creating a brand impression rather than simply eliciting a click.
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Study: Gen Y Notices Social Net Ads, But Claim Irrelevance
from Online Media Daily
The vast majority of young consumers--84%--do notice ads on social networks. The bad news for advertisers, however, is that just 19 percent find the ads relevant, according to a new study released last week by The Participatory Marketing Network and the Lubin School of Business' Interactive and Direct Marketing Lab at Pace University.
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