Local Small Business Interactive Ad Market Shows Promise
from ClickZ
 By the end of 2013, local advertising expenditures by small-to-medium U.S. businesses will grow by almost 34 percent from 2008 levels. Those companies will spend nearly 70 percent of their interactive ad budgets on paid search and video, according to a new Borrell Associates report. More
What are the Top Phrases for Your Web Site?
from SEO by the Sea
What concepts does your website cover? A search engine might look at phrases that you use on your pages to get an idea of the concepts covered by your site. The search engine might try to decide that certain phrases you use are the "top phrases" that describe topics or concepts about your site. But what if the search engine is wrong? More
Never Get Bored with this PPC Tasks Checklist
from PPC Hero
This article is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can’t get the results they need to meet their goals. There is always something you can do to improve your performance. This article provides a PPC account checklist to make sure you really have done your job and to see if there is anything you may have missed or could go back and revise. More
Build a Social Media Plan that Never Sleeps
from iMedia Connection
Now that Twitter has prompted Facebook to make sweeping design and functionality changes, how does this affect brands that want to connect to their "fan base" (aka their customers)? Under normal circumstances, the author believes that the same business principles apply. But, in this case: Brands, most of you need to change! More
Twitter SEO - How to Optimize Your Website For Twitter Search
from Winning the Web
With social media and search fusing together, what does this mean for SEO? In other words, how do you optimize a site to perform well on a social “search engine” like Twitter? This article describes how the SEO game is changing and how you can most effectively take advantage of Twitter and its social conversation search features to increase your traffic and build your brand. More
How to Produce Fresh Content and Copy Everyday for SEO
from Daily SEO Tip
Fresh and relevant content is becoming more and more important to SEO and establishing rankings, both for money terms and in the long tail. It may be easy to tell people “generate fresh content on a daily basis,” but in the long run, writing an article or blog post everyday can be tiring and troublesome. The author of this article recommends turning to a diverse group of resources for your blog, to keep things fresh and exciting More
Increasing Readership for Your E-Newsletter
from ClickZ
Those who publish e-newsletters spend a huge amount of time writing content for a small amount of people who actually read their articles -- or at least that's the way it can seem at times. Here are ways to increase the readership of your e-newsletter. More
Growth in the Social Media Sector Encouraging
from AdWeek
On a worldwide basis, marketers will spend an
estimated $2.3 billion on social network advertising in 2009,
eMarketer forecasts. In 2013, spending will reach an estimated $3.5
billion.
More
Advertisers, Agencies Split On Overall Ad Optimism, Agree On Online
from MediaPost Publications
Advertising executives are growing increasingly pessimistic in their outlook for spending across the major media over the next six months, but marketers are significantly more pessimistic than their agency counterparts for all media, except online. Those are among the findings of a new ongoing tracking study of the ad industry's confidence levels during the economic recession.
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