Local Small Business Interactive Ad Market Shows Promise
from ClickZ
 By the end of 2013, local advertising expenditures by small-to-medium U.S. businesses will grow by almost 34 percent from 2008 levels. Those companies will spend nearly 70 percent of their interactive ad budgets on paid search and video, according to a new Borrell Associates report.
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The 5 Most Common Mistakes Made by Online Retailers in Paid Search
from Find Resolution
According to Forrester, U.S. online retail sales are projected to rise 11 percent to $156 billion in 2009. While this is a drop from the 13 percent growth in 2008, it still reflects upon how strong online retailing has become. Even with the economy hitting record lows, online retailers are still expecting growth. Gaining revenue through the online sales has been around for years, but retailers continue to make rookie mistakes. Below are the top 5 most common mistakes online retailers’ make in Paid Search. More
Twitter SEO - How to Optimize Your Website For Twitter Search
from Winning the Web
With social media and search fusing together, what does this mean for SEO? In other words, how do you optimize a site to perform well on a social “search engine” like Twitter? This article describes how the SEO game is changing and how you can most effectively take advantage of Twitter and its social conversation search features to increase your traffic and build your brand. More
Targeting High-value Online Segments Via E-mail
from Direct Marketing News
A similarity exists between direct mail and e-mail, in that the customers who spend more receive more touches — catalogs in the case of direct mail and promotional offers for e-mail. This “catalog effect” in e-mail, like direct mail, is in part driven by purchase behaviors: The more orders placed online, the more transactional messages and promotional offers follow. This causes more inbox competition, in much the same way as off-line efforts vie for attention in the physical mailboxes of top spenders. More
Building Cost-effective, Impactful Integrated Digital Marketing Campaigns
from Digital Signage Today
Given the current economic situation, it’s more important than ever to cost-effectively deliver the right message to the right audience at the right time. Instead of focusing only on the traditional platforms of television, radio, newspapers and magazines, marketers are excited about the ability to use new digital media — via the Internet, digital screens and mobile phones — to reach people wherever they are during their busy day, and in the right context.
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The Power of Personalized Marketing Now Within Reach of Any Sized Business
from Fox Business News
OnDialog, Inc., a leader in online personalized marketing solutions, has developed a multi-tiered product and pricing approach for their personalized marketing solutions that enables small, mid and large sized businesses to easily implement and benefit from the marketing industry's move toward personalized, one-on-one marketing. "In the ongoing battle to gain the attention of their customers, marketers in every sized business want to create more of a one-on-one experience with their online marketing campaigns," said Clara Conti, CEO of OnDialog. More
SEO and Usability Must Work Together
from Brafton
When trying to draw traffic to a website a number of factors come into play, but one search engine optimization (SEO) expert says the usability of a site and its SEO need to work hand-in-hand.
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Advertisers Shifting $25B from Print/Broadcast to Web
from Phoenix Business Journal
Traditional marketing tools such as print, radio and TV advertising have fallen on hard times during the recession. But online marketing is gaining traction, and several firms are cashing in on the shift. Citing lower costs and the ability to track Internet use through complex analytics, more companies are switching to some form of digital marketing to cut costs while maintaining a competitive advantage. More
Twitter to Seek Revenue from Businesses
from Reuters
Internet start-up Twitter is taking a much-anticipated first-step in its quest to parlay its popularity into revenue by offering certain customers an expanded range of services. The company is preparing to offer commercial accounts in which corporations and other types of businesses pay a fee to receive an enhanced version of Twitter, a free service that allows people to send short, 140-character text messages to their network of friends. More
Online Marketing Teams 'Embracing Social Media'
from ClickThrough
As consumers spend increasing amounts of time on social networking sites, internet marketing teams are turning to social media as a means of advertising.
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