10 Ways to Boost the Value of Your Corporate Blog
from iMediaConnection
 This past year was a tough one for corporate blogging, especially considering the bashing business bloggers took from two separate Forrester reports. The primary problem with blogging in 2008 originated from a focus on the wrong objectives. The result was pretty much a big disappointment from both the readers of corporate blogs and the companies that supported them, which began asking the question, "Why?" Here are some predictions for the top trends in corporate blogging this year. More
The Finer Points of Compiling an E-marketing Strategy
from BizCommunity
There is often much debate around what constitutes a solid eMarketing strategy. However you go about it, ensuring that your strategy is versatile, consumer orientated and most importantly rewarding is essential to success. Let's take a look at some of the finer points to compiling your strategy. More
Five Ways to Bring the High Street Shopping Experience to the Web
from MyCustomer.com
Shopping on the web may well be quick and convenient but it's a world away from the sights and sounds of the store. However, as brands are built on customer loyalty, it's vital that the web experience can complement real-life shopping. Successful ecommerce should offer all the choices, personalisation and price promises you'd get in store, while capturing the right look and feel to suit your brand. More
How to Get 70 Percent Conversions: American Greetings' Six Step Plan
from Marketing Sherpa
One size doesn’t fit all when creating email offers for subscribers. But segmenting lists can prove challenging for subscription-based sites with lots of content and no marketing database. Follow one marketer’s 6 steps to segment an email list without a marketing database. The American Greetings team got a 70 percent lift in conversions from a simple email test that matched subscribers’ preferences to content in the offer. More
Content Becoming Crucial in Customer Engagement
from PR Week
Engagement is still one of the most highly sought metrics, particularly as it relates to digital dialogue with consumers. But many discussions around it focus on how the customer is engaging with the brand, not the other way around. As social media platforms have developed and multiplied, the focus has shifted away from finding ways to provide more and greater information to customers and toward more aggressive efforts to get customers to take action and be active participants in the experience that is being created. More
Report: Marketers, SMBs Differ on Web Stratetgy
from eWeek
A report from Bredin Business Information says major marketers continue to move online to reach small to medium-size businesses, despite midmarket preferences for some offline tactics such as direct mail and tradeshows. BBI conducted two surveys in late January and February, asking 50 leading marketers about their outreach and research efforts for 2009 and 741 SMBs about their online and offline media preferences, top business concerns and brand ratings. More
Search Marketing, Especially Optimization, is a Bouy in the Economic Storm
from Internet Retailer
Since September when all hell broke loose in the U.S. economy, retailers have been looking for any competitive edge they can find to grow sales - or in some cases maintain sales at a level that keeps the company afloat. During this highly volatile period, paid search and natural search optimization are two strategies that have been helping retailers achieve their goals, according to Internet Retailer’s new search engine marketing survey of 211 web-only retailers, chain retailers, catalogers and consumer brand manufacturers. More
Retailers Increasingly Using SEO
from Brafton
A number of recent studies have shown that search engine marketing (SEM) budgets are increasing, but a new survey finds retailers in particular are using search engine optimization (SEO) in droves. The new figures from Internet Retailer, shows that while retailers have long been using search engine marketing (SEM), more are turning to search engine optimization (SEO) as the economy continues to struggle. More
How Many SEOs Does It Take to Change a Lightbulb?
from Search Engine Journal
Just one, but it’s gonna take about 3-6 months to start to see the light bulb change. And that light bulb’s pretty high up there - are you sure you wouldn’t rather change 10 easier light bulbs? More
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