Transform Your Brand with Search
from Chief Marketer
 Last year, brand awareness replaced sales as the top objective for advertisers' search efforts, according to a recently released survey by the Search Engine Marketing Professionals Organization. This is no surprise. After all, natural search optimization (NSO), or search engine optimization (SEO), has been changing the marketing game for years. More 
Good Design Triggers Better Results when Marketing by E-mail
from IT Web
In e-mail marketing, design plays a significant role in how recipients respond to the message. Whether recipients engage can be significantly influenced by the application of best practices in e-mail design.
Mia Papanicolaou, Head of eMarketing at electronic messaging specialist Striata, stresses the importance of considering how people read online and how the e-mail appears in their preview pane.
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How Twitter, Facebook Can Save You Money
from Smart Money
Merely maintaining customer loyalty just isn’t enough for businesses these days. Now companies as varied as Sears, Fiji Water and Gold’s Gym want to be friends with you, too -- through online social networking sites like Facebook and Twitter. Indeed, in an effort to ensure warm feelings, some companies are even offering exclusive discounts and deals in exchange for the privilege of your friendship. "There’s definitely a business advantage to having a presence there," says Tim Ross, principal of Kendall Ross, a Seattle-based retail branding firm. "It’s free, targeted advertising." More
Costs and Benefits: Online vs. Offline
from Marketing Web
Have you ever seen or heard an interesting advertisement on television or radio in passing and later searched for more information regarding the product advertised? If so, you are not alone: With the growth of the internet, consumers are becoming more interactive and instead of waiting for the information to come to them, they are going out and searching for it. More
It’s Fundamental: Focus on Web Site
from The Montreal Gazette
You thought this column was going to tell you that you're missing the boat because your company is not on Twitter or blogging. Wrong. All of the attention you think you should be spending on online marketing in the many digital channels and platforms will bring your company zero return if you don't have a website that is not only nice and easy-to-use, but findable through all of the search engines. More
Eight Great Content Marketing Ideas from the 2009 Custom Content Conference
from Web 2.0 Journal
Marketing experts shared invaluable insights about how to market in turbulent times through the effective use of content online, in print, and in person. The strategic importance of content marketing, and of its first cousin, social media, was front and center at this year's Custom Content Conference. Here are 8 great takeaways that Web 2.0 Journal brought home from the conference.More
Are All Your Eggs in One Social Media Basket?
from Marketing Pilgrim
The curve of cool represents the pattern a product or brand faces in the market place. It slowly builds traction. Before long it has an underground following, leading into the early adopters. Eventually the product is the new must-have for everyone. At this point however, the early adopters are already beginning to familiarize themselves with what will be the next 'must have.' The product or service becomes completely mainstream to the point where it eventually burns itself out. Now it is so cool, that it is no longer...cool. More
Report: Web to Account for 15 Percent of U.S. Ad Spending
from Bluhalo
The Internet will account for over 15 percent of all U.S. advertising spending by 2013, it has been predicted. According to eMarketer, online marketing will make up 15.2 per cent of the advertising sector in four years' time, compared with 8.7 per cent last year. It explained that the web's share of spending is increasing by at least one per cent per year at present, suggesting that marketers are cutting budgets for traditional media while investing more in their online strategy.
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Eyes on the Enterprise: Save Money to Make Money
from Streaming Media
Sometimes, the best way to make money is to save money. This timeworn sentiment may be boring into the go-go world of digital media. But savvy investors may want to keep this idea of thriftiness in mind even as Streaming Media devotes this entire issue to the topic of monetizing online video. More
Web's Cut of Ad Dollars to Pass 15 Percent by 2013
from MediaWeek
The longstanding complaint in online advertising circles is that the Web has yet to receive its fair of ad spending, considering the amount of time most Americans spend online these days. Conventional wisdom has been that online advertising still pulls in less than 10 percent of all media dollars, while more and more users spend as much as 20 and 30 percent of their media time surfing the Internet. Yet according to a new report issued by eMarketer, online industry executives may soon have less to complain about More
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