The Rise of the C-Tweet
from Advertising Age
 Social media has obviously given voice to employees in ways that never existed before. The nature of Twitter encourages users to transmit an interchangeable mix of musings about life, work, daily observations and whatever else. Employees on Twitter are either designated brand ambassadors or simply have personal accounts -- and these lines of distinction help offer guidance. But that line grays with the advent of the "C-Tweet." C-level execs are part-lead ambassador, part-celebrity. Twitter accounts can build a cult of personality and extend a dynamic that has long existed for top CEOs into a broader set of C-level executives. More 
Editor’s note: Be sure to follow MultiBriefs on Twitter at www.twitter.com/MultiBriefs
Why SEO Content Should be Written for Humans
from Brafton
With the emphasis on keywords, long tail and results page rank, many people in the search engine optimization industry forget that the people who will actually be reading their content are humans, not robots. That's the view of Kevin Gibbons writing for Econsultancy who says that the view that the purpose of search engine optimization (SEO) is to get to the top of a SERP is "like saying the purpose of cooking is to heat meat, rather than eat it."
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'Subtle' Internet Marketing an Alternative
from the Business World Online
In a conference on social networking and "e-business," Digital Filipino Web site founder Janette Toral said subtle ways of marketing online can have more or less the same results as traditional advertising. "Enterprisers can market their products or events through indirect mechanisms as provided by applications present in most of the social networks nowadays," Ms. Toral said in a presentation. More
Outsourcing Search Marketing
from ClickZ
Currently, outsourcing is a pretty common practice for many information technology services. But when it comes to marketing, some companies seem hesitant to jump on the outsourcing bandwagon. Many maintain that they have in-house marketing departments that should be able to do anything a third-party specialist can do. But what about online marketing, and search marketing in particular? More
Online Marketing Budgets in the New Economy: SEO vs. Display
from B to B
David Wright is an interactive media director for display and search engine marketing at Click Here, the interactive arm of the Richards Group advertising agency. B to B recently asked Wright about budgeting trends in search marketing. More
Companies Falling Short in Digital and Social Marketing
from CNET
A new survey of chief marketing officers (CMOs) conducted by Heidrick & Struggles and Digital Scientists reveals that CMOs across nearly all sectors believe their companies are under-delivering in the area of digital marketing. Digital marketing is obviously a broad term, encompassing everything from online advertising and social media to generalized customer-acquisition and awareness programs. And really digital marketing is just another avenue of marketing's overarching goal: having what people want. More
European Online Ad Budgets Climbing Despite Recession
from ClickZ
Seventy percent of European advertisers are increasing their online spend during 2009, according to research by the European Interactive Advertisers Association (EIAA). The trade body's annual Internet Ad Barometer report suggests this growth will continue throughout the year, and that only 8 percent of respondents have reduced their online spend in 2009 so far. More
America's Newest Profession: Bloggers for Hire
from The Wall Street Journal
The best studies we can find say we are a nation of over 20 million bloggers, with 1.7 million profiting from the work, and 452,000 of those using blogging as their primary source of income. Paid bloggers fit just about every definition of a microtrend: Their ranks have grown dramatically over the years, blogging is an important social and cultural movement that people care passionately about, and the number of people doing it for at least some income is approaching 1 percent of American adults. More
Ignore Twitter? Major Brands Learn They'd Better Respond -- and Quick
from The Los Angeles Times
When Amazon.com, CNN and Domino’s Pizza engaged with their Web-savvy fans and critics in separate incidents last week, their responses demonstrated how corporations are still learning how to control their messages -- and reputations -- in a fast-twitch online world. More
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