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In a Time of Crisis, Sexy and Flashy Doesn't Count from Advertising Age Marketers consistently pick up their best lessons in times of crisis. We think differently about ROI. We act more intuitively. We become more agile and flexible. We "sense and respond." We really don't have much of a choice but to act and not allow yesterday's rules to justify complacency. Here are 10 tips marketers can learn from the CDC in their response to the "swine flu" outbreak. More     Marketing Strategies Grab Customers With Long Tail Keywords from Entrepreneur and MSNBC Keywords are actually whole phrases, and "long-tail" keywords are phrases with four or more words in them. Here's an example: Short keyword: ski vacation Long-tail keyword: honeymoon ski vacation aspen colorado december 2009 You can see that the long-tail keyword is far more specific and focused than the shorter keyword. But is it worth going after something that specific? There can't be that many people searching for it. Exactly. More     Another 5 Search Tools You May Not Know – But Should from Search Engine Land Wouldn’t it be great if you could use a search engine without needing to touch your mouse? You know, type your query and then scan and even click through to results without actually clicking the mouse button? Or maybe you’re looking for an alternate source of search advertising data, like how many advertisers are bidding on certain keywords. More     Twitter Tips: How to Write Better Tweets from ComputerWorld Twitter's growing popularity has yielded one unusual result: It has exposed the frailty of writing skills in the business world. You can fudge bad writing in a 20-slide presentation, but not in a 140-character tweet. From abbreviation-laden tweets with no discernible value, to tweets that fail to compel followers to click through on a link, examples abound. The process of constructing a good Twitter message takes careful thought, time and analysis. More     Editor’s note: Be sure to follow MultiBriefs on Twitter at www.twitter.com/MultiBriefs Behavioral Marketing and the Scientific Method from ClickZ Developing creative is a complex process, but you can apply the scientific method to its development. You investigate, hypothesize, test, and evaluate. Then, like dancing the Macarena, you start over again. More     Managing Your Reputation, Brand from MediaPost Around the Net Knowing and monitoring what's being said about you is the key to reputation management, according to Sean Egen. He gives us six ways to SEO your personal brand by offering tips from industry experts on how to exercise more control about what turns up online when someone does a search on your name. More     Industry News/Trends MySpace to Launch Local Business Site for Reviews from The Foster’s Daily Democrat MySpace, seeking to evolve beyond its roots as a social hub for music and celebrity fans, is working with Citysearch to let people review businesses like bars and restaurants. The new site, MySpace Local, merges Citysearch's huge database of local business listings with the online hangout's vast community of users. That will let MySpace users rate their neighborhood eateries and nightlife and share what they think with their friends. More     Online Video: Medium Grows, But Ad Growth Slows from MediaDailyNews Advertisers are projected to spend $699 million on online video ads this year -- an increase of 32 percent from the $531 million spent on online video advertising last year, according to the new forecast from Brian Wieser, global director of forecasting for Magna, a unit of Interpublic's Mediabrands division. More	Follow MultiBriefs on Twitter

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