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How to Use the Downturn to Your Advantage from iMedia Connection On the most basic level, recessions are perfect times for marketing overall -- particularly because they're an ideal time for capturing market share. While your competition is slashing its marketing budget, you can take the opportunity to snap up the customers that your competition ignores. The strategy will be particularly rewarding once the economy bounces back, and your brand equity is suddenly head-and-shoulders above the competition's. More     Marketing Strategies Survey Examines Social Media Measurability from Bluhalo A new study has revealed that online marketers view ads placed on blogs and social networks as the social media channel that offers the most accurate measurability. According to Marketing Sherpa, almost one-third of marketers believe they are able to measure the effectiveness of social media ads very accurately. This is compared with a figure of 18 per cent for online news release distribution and 15 per cent for user ratings and reviews. More     E-mail Newsletters That Customers Actually Read from BusinessWeek During a recent interview, Dave Robinson, Mozy's vice-president of marketing, explained how any business owner can make an e-mail newsletter more compelling. Here's his advice on how to get customers to read your e-mail newsletters. More     Visitor Experience Optimization: Are You Doing It? from Search Engine Journal We all know that building links and getting ranked will get you more traffic and potentially more conversions. We also know that in order to get into the position we want, we have to be consistent in what we do. But what happens when you’re finally getting the traffic you have been looking for? Is your site ready? Are your call to actions clear enough? Do you have all the elements that will give your visitor an experience they won’t forget? More     Twitter HTML Notification Means Ads on the Way? from ZDNet Advertisements delivered via HTML DM notifications would be a great - and not incredibly intrusive way - for Twitter to build a small bit of revenue. They’ve made similar changes to their new follower notifications. Definitely more effective than the mini ads they have on the main profile page. More     Do You Know Where Your Audience Is? from Search Engine Watch One key reason companies fail in social media is because they don't know where their audience is. Too many times, overexcited CEOs, CMOs, and business owners see the latest and greatest social media tools talked about on the cable news channels and think, "we have to be there." That kind of thinking and knee-jerk reaction can be a detriment to a business of any size. More     Industry News/Trends Moms Say Marketers Ignore Their Needs from Brandweek Marketers have made great strides in recent years to better understand and connect with moms. But in trying to perfect the message, many have forgotten to listen to the very consumer they are trying to woo. According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent feel that advertisers don't really understand what it's like to be a mom. More     Web Analytics Standards Still Suffer from CRM Nomenclature's not that important, is it? Guess again -- a common vocabulary's critical when you're trying to understand and get involved in a blossoming industry. That's why The Web Analytics Association formed several years ago to develop standards in the face of mounting interest and demand for e-marketing and Web analytics. The only trouble, according to findings from Web content management research firm CMS Watch, is that Web analytics vendors aren't adhering to the new standards. More	Follow MultiBriefs on Twitter

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