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Is Social Media Making Your Web Site Irrelevant? from Mashable There was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social Web, and opportunities to engage with fans elsewhere, is that really the right strategy – or even a requirement at all? Adam Ostrow takes a look at the social media boom. More     Marketing Strategies Understanding Viral Marketing from Dynamic Business Viral marketing is a relatively new medium and as such, many businesses will make mistakes when they first launch a viral campaign. Instead of growing your business’ brand value as intended, a poorly executed viral marketing campaign can actually damage your brand. Understanding what a viral campaign is, how it works, and the marketing basics behind the viral concept before you launch a campaign can greatly reduce the chance of mistakes and ensure that the campaign successfully reaches the intended audience. More     Too Busy to Improve Your PPC Campaigns? from PPC Hero Either out of apathy, stress or maybe you just don’t know any better - many of you are neglecting PPC and are suffering the consequences. How do you remedy this situation? Easy! The author outlines three tasks that can get you involved in your PPC campaigns for just a few minutes a day. More     Beware Social Media Marketing Myths from BusinessWeek The author believes we've been misled as to the benefits of social networking sites. Many of us are finding that these tools do not live up to the hype. Once we start digging deeper, we're finding a lot of challenges. Are you thinking of using Facebook, Twitter, or the like in your association? Before you go any further, consider the following myths. More     10 Ways to Be a Great SEO from Search Engine Journal Most of us see the same tweets, read the same blogs and know the same case studies. We know to optimize titles and anchor text, fix canonical issues, write compelling meta descriptions and so on. In the age of social media, trade secrets are now few and far between. If that’s the case, and we all know basically the same things, what differentiates a great SEO? More     85 Reasons Why Website Designers/Developers Keep SEOs in Business from Search Engine Land A few months ago, the author was quoted as saying that “Web site developers keep SEOs in business.” While he doesn’t believe that ALL Web site designers/developers believe or do all of these things, you’ll likely encounter many who have done or believe in some of these. As long as there are developers and designers who believe in any of the following, there will always be a need for SEO consulting. More     Adopting an E-mail Program Improvement from ClickZ Moving your e-mail program from a basic broadcast model to one that incorporates targeted and triggered messages is like buying an old house and trying to figure out whether you should do the entire project at once, or work room-to-room as your time and budget permits. More     Industry News/Trends Learning, and Profiting, from Online Friendships from BusinessWeek Friendships aren't what they used to be. We now have tools, from e-mail to social networks, to keep in touch with people who a decade ago would have drifted into distant memories. Practically every hand we shake and every business card we exchange can lead to an invitation, sometimes within minutes, for a "friendship" on LinkedIn or Facebook. And unless we sever them, these ties could linger for the rest of our lives. More     Affluent Set Gets Selective from AdWeek Affluent Internet users are more active than ever on PCs and mobile devices -- but their spending zeal has been somewhat tempered by the recession, according to an analysis of recent data by eMarketer. More     Report: Local Mobile Advertising Poised to Grow from MediaWeek When the economy turns around, local mobile advertising is poised to be the next big advertising trend, especially spending on local mobile search. By 2013, local mobile ad revenue is expected to reach more than $3.1 billion, up from $160 million in 2008. Mobile search will make up the lion's share at $2.3 billion, dwarfing SMS, which garnered $100 million in 2008. More	Follow MultiBriefs on Twitter

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