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What Retailers Should Know About Why Consumers Sign Up for E-mail from Internet Retailer Retailers send more e-mail than almost any other industry, according to Forrester Research Inc., but to get the most out of marketing e-mail, they need to drill down into why different consumers subscribe, and craft campaigns accordingly. According to Forrester’s report, “Why consumers subscribe to retail e-mails,” most consumers now have a long history of receiving e-mails—seven years, on average—and they expect more from them than before. More     Marketing Strategies Video: Use Twitter to Build a Community of Loyal Customers from Practical eCommerce Microblogging site Twitter has the potential to be a powerful marketing and brand-building tool for ecommerce businesses interested in engaging their customers and being part of a community. But successful marketing on Twitter, or any microblogging site, requires more than just posting tweets about your newest products. Rather, it takes commitment to and honest interest in the things that matter to your potential customers. More     Editor's note: Follow MultiBriefs on Twitter @ twitter.com/MultiBriefs 10 Signs You Don't Understand Web Analytics from iMedia Connection Web analytics has always been an important aspect of digital marketing, but only recently has it been considered critical to success. The data mined through savvy analytics tracking can maximize any marketing budget by driving conversions and results; however, this only comes to pass if you understand what the data are telling you. More     Four Sure-Fire Ways to Capture More Consumers from Practical eCommerce It is critical to capture, retain and prevent your current and future consumers from slipping through the cracks—especially now. Competition is fierce, and it’s crucial that your business is being seen and heard above your competitors. The use of social media, email marketing and banner ad campaigns can all make this possible. More     Six Habits of Highly Effective PPC Managers from NVI Solutions Being an effective PPC manager requires persistence, creativity, and discipline. Adopt these six habits to consistently build the strength of your campaigns, and help them to meet your ROI goals. More     Go with What Works in E-mail Marketing Campaigns from ClickZ When you sit down to write e-mail copy for a new assignment, you don't have to start from scratch and drive yourself crazy writing new copy. A better way is to work from what has performed well in the past. More     Is Everything You Know About SEO Wrong? from aimClear Do those old H1 tags still work? Actually word’s out, they don’t really count much anymore for SEO. Does quantity, power or diversity of inbound links take the hill for search engines ranking pages algorithmically for keywords? Actually, correlation data indicates that link diversity is a factor which has become more important. More     Industry News/Trends Retailers See Web Offsetting Spending Slump from Reuters Retailers who scoffed at the web during the flush days of consumer spending are now diving head first into online initiatives, lured by that channel's resilience in the downturn. More resources are pouring into retailers' Web operations, and brands from Juicy Couture to Louis Vuitton are at the forefront of digital measures to drive sales. More     Study: Consumers Quick to Unsubscribe from MediaPost Online Media Daily Call it high standards or a lack of loyalty, but North American consumers are far faster to cut ties with email marketers than their Asian counterparts, according to a new global consumer email study from direct marketing agency Epsilon. A clear majority – 55 percent -- of North American consumers report occasionally unsubscribing from email lists, while a full 14 percent admit to frequently unsubscribing, according to Epsilon. More     Something New Gains with Something Borrowed from The Wall Street Journal As companies give mobile-phone advertising a try, many are starting to focus on the search ads that have worked so well on personal computers. After years of sticking largely to mobile display or banner ads, such companies as Marriott International, Honda Motor and 1-800-FLOWERS.com have boosted their spending on mobile search ads. The ads can be targeted to specific consumer requests, and they are more easily measured and less intrusive, which some see as positives given the limited screen sizes on many mobile phones. More	Follow MultiBriefs on Twitter

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