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Free Webinar: SEO Content Strategy for Small Budgets: How to Gain Big Results from MultiView/Direct Marketing Association Don’t get stuck in the “the economy is bad and there’s nothing you can do” mindset. If you’re short on budget and need to know ways to “fix” your SEO content in-house, this is the Webinar for you. Discover how making small changes to your SEO content strategy can have a big impact on your bottom line. Don’t miss this fun, fast-paced session - learn how you can stretch your search marketing dollars today! As a subscriber to MultiView's MultiBrief, you are invited this virtual seminar presented by the Direct Marketing Association free of charge. The virtual seminar takes place June 23, 2009 from 1 p.m. - 2 p.m. EST. Click here to register! More     Sponsored by:       Marketing Strategies Eight Findings to Help You Achieve Double Digit Results with Socially Responsible Opt-In Marketing from Ernan Roman Direct Marketing The combination of tough economy and increasing consumer demands provide a unique opportunity for marketers to shift from traditional "Spray and Pray" marketing blasts to more effective and socially responsible Opt-In driven communications and relationships. However, this requires a profound shift in thinking. Marketers need to change traditional “push marketing” practices and instead, respect customers and prospects by asking them to Opt-In and define their unique requirements in response to meaningful value propositions presented by the marketer. More     Tap the Synergy between E-mail and Social Media from MarketingProfs The titanic growth of social-media marketing has inevitably brought with it dire predictions for the future of more established marketing channels. Some commentators keen to predict the next silver bullet for marketers have announced the end of e-mail, and even the death of blogging. The truth, of course, is far different. Clearly, social media is no fad, but nor has it replaced email or any other more traditional marketing channels such as direct mail. More     Seven Predictions About the Future of Advertising from Fast Company While advertising spending is down because of the recession, TV, digital, and shopper marketing appear to be gaining share at the expense of radio and print. Print is challenged, especially by classified advertising moving online. While print media now all have digital versions, they find that their audiences and ad revenues do not automatically transfer. More     Quality SEO Pays for Itself from Search Engine Watch Quality Search Engine Optimization (SEO) is presently a significantly undervalued skill set. Yet it can dramatically transform profitability of a business, as it has superior economics when compared to traditional media spending. However, since this value proposition is not yet understood by many management team executives, it often lacks the executive support it requires both in terms of financial resources and supporting needed operational changes. More     How to Compete with Bigger Advertisers on Popular Keywords from Now Sourcing One of the most frustrating things we encounter while managing small PPC accounts is getting priced out of a keyword that has the potential for a lot of traffic and lots of sales. If you’re in that situation, there are ways to compete by getting maximum exposure and going beyond Google’s quality score. The secret: Advanced day-parting. More     Twitter SEO: 4 Simple Tips to Help Your Twitter Profile Rank from Search Engine Journal Twitter SEO can help you take one more step towards owning your online reputation. When people think of Twitter, they don’t usually think of it as a SEO or reputation management tool. Yet, when optimized correctly, a Twitter profile is yet one more URL that anyone can get to rank for their name. Here are 4 simple Twitter SEO tips to help your profile rank. More     Midyear Checkup for Your E-Mail Marketing Efforts from ClickZ It's the middle of the year and time for a review. Are you making the most of your e-mail efforts? If not, you still have time to mend your ways before budgets and bonuses come around. More     Industry News/Trends Is Online Media Measurement in Crisis? from AdWeek While the approach of creating new metrics and measurement constructs provides unique insight into online behavior, the lack of a consistent foundation with other media measurement has muddied the waters, making it harder for marketers to understand and evaluate the value proposition of online advertising. More     Study: Streaming Media a Growing Cash Cow from CED Magazine Streaming video and music will generate more than $78 billion in network-derived and content-derived revenue over the next six years in the United States. According to a recent study by The Insight Research Corp., streaming media includes content that is delivered across the Internet, IPTV network or mobile handset. More	Follow MultiBriefs on Twitter

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