Integrated Online Branded Communities
from Fast Company
 There is a perception that Asia lags North America in terms of social media uptake and marketing innovation. Not true. Take, for example, global mobile marketing leadership in Korea and Japan. One area that is getting marketers in Asia excited is social networks – especially owned and branded communities. Generally, there are two approaches to engaging and bringing together online communities--going where their audiences are already active, such as Facebook, or creating a branded digital asset compelling enough to bring target audiences to the brand. More 
Six Best Tips to Cost-Effective Online Marketing
from the Examiner
Is your business experiencing stagnation with the recession? Five years ago, did you see this economic recession coming? Perhaps, you did to a lesser extent, but you didn’t really think it was going to be this bad, right? With that said, companies have to gain leverage and position themselves to their markets by becoming the number one choice to consumers through cost effective marketing. However, with traditional advertising costs through the roof, companies need to find more effective ways to target their markets, specifically through online media outlets – public relations, banner advertising, SEO, blogging, and branding.More
12 Things You Really Should Know About SEO
from Click.net
From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and “buy” traffic, by various means. Studies show that over 90 percent of all online users use search engines to find what they are looking for, whether it be products and services, or just plain old information. The following twelve points will, the author hopes, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself. More
Promote Your Business With Online Video
from PC World
Whether you’re General Motors or the corner convenience store, you probably could use a little more business. The question is how to get the word out about your products or services to the people who need them. One hot technique these days is to use short videos.More
Saving the E-Commerce Sale When the Customer is Drifting Away
from the E-Commerce Times
Is that someone grabbing you by the scruff of the neck, or is it just the latest in e-commerce software designed to get you to complete a deal just when you've decided you have changed your mind? Shopping cart abandonment has long been the bane of e-tailers, and they are determined to find solutions to the agonizing problem.
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Inbox Insider: E-mail for Nonprofits
from DMNews
Can you resist an e-mail with an image of a puppy? Does a sad little kitten get you to open up your wallet to help? Direct marketing is one of the best ways for nonprofit organizations to raise money for their cause, and e-mail marketing specifically can be an excellent tool for getting the word out about a good cause.More
Common Mobile Marketing Questions
from ClickZ
Ever wondered how much of your company’s budget should be devoted to mobile marketing? Or if you even need a mobile strategy at all? Eric Bader answers these common questions and more. More
Online Advertisers Launch Sweeping Rules Over Data Privacy
from USA Today
The digital ad industry will announce Thursday sweeping new self-policing guidelines aimed at providing consumers with options for how they want to interact with online ad businesses that gather data about them. The $8.5 billion ad industry is hoping to ease consumer privacy concerns and give people more choices, including an "opt-out," about what is known as behavioral advertising. It's the practice of designing and delivering ads to people based on their Web usage. Advertisers wanted to take the lead before the government responds to concerns with regulation.More
States Struggle to Collect Taxes from E-Commerce
from VentureBeat
Lawmakers in New York, North Carolina, Rhode Island, and Hawaii have all introduced legislation in the past month that requires e-commerce companies to collect sales tax if they have marketing affiliates based in those states. This week, Hawaii governor Linda Lingle vetoed her state’s bill. California Gov. Arnold Schwarzenegger promised to do the same. More
Most Facebook Users Are Older, Study Finds
from the San Francisco Chronicle
Facebook users are getting grayer. Long a hangout for college students, the social-networking giant has morphed into a virtual parlor for the middle-aged, according to a new study. People 35 to 54 are now the biggest age group on the Web site, accounting for 28.2 percent of all U.S. users as of July, according to iStrategyLabs, an online marketing firm. Following close behind are 24- to 34-year-olds, who represent 25.2 percent of users.More
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