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Five Business Models for Social Media Startups from Mashable Making money from advertising is still possible, but it’s no longer as easy as building a site and putting some ads on it. Fortunately, there are a number of business models to choose from. Today’s social media startups are finding unique ways of generating revenue from the very beginning. Here are a few of the revenue models that they’re using and how you can apply them to your company. More     Marketing Strategies What Can We Learn From Billy Mays? from the Search Engine Watch In the recent spate of celebrity deaths, the untimely passing of Billy Mays hit the author the hardest. As good as his formula was, there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand and drives action. More     The Upside of Losing Brand Control from the E-Commerce Times Companies that once tightly controlled their branding messages may be experiencing high anxiety in the age of social media. Blogs, social networking and user-generated videos make it incredibly easy for customers to speak to a potentially unlimited audience. However, these tools can also be used effectively by marketers who understand the benefits of shepherding the message. More     How Your Brand Can Grab Online Star Power from the iMedia Connection Brand Affinity Technologies puts solid backgrounds in the online advertising space up against the world of sports and celebrity. The company offers a technology platform that lets advertisers large and small include athlete and celebrity talent in their campaigns. iMedia Connection spoke with Ryan Steelberg, CEO of Brand Affinity Technologies, to learn more about the growing business and where it might fit in for digital marketers who haven't dug their heels into endorsement marketing thus far. More     Saving the E-Commerce Sale When the Customer is Drifting Away from the MarketingSherpa In this case study, see the step-by-step process of how Steve O’Neill, Director of Consumer Lifecycle Marketing at Move.com and Realtor.com, created developed a triggered email campaign based on their site’s most popular features – saved searches and saved listings. Daily or weekly email updates provided customers with new information that strictly matched their stated criteria, and blew the doors off other email campaigns. Total open rates exceed 50 percent, and total CTR topped 30 percent. More     E-mail: How to Bridge the Media Fragmentation Gap from the DMNews Once, marketers didn't worry about media fragmentation in their marketing plans. Having only limited means to reach consumers made it easier to determine which form of media best fit their target audience. But with the array of new media now available, marketers can find their task overwhelming. Mass media advertising, diluted by consumers' fragmented consumption, poses unique challenges for marketers in effectively reaching the right consumers. E-mail marketing, though, remains one of the best direct marketing strategies that marketers can use. More     Open Rates for Marketing E-mail On the Rise, Says Epsilon from ClickZ The open rate for marketing e-mails increased for the third quarter in a row during Q1 of this year and also rose significantly over the year-ago rate, according to a new study by Epsilon. More     Industry News/Trends Bing Doing Quite Well…or is It? from the Internet Search Engine Database Despite having been launched only one month ago, Microsoft's new Bing search engine is proving to be a popular one. It is already the 13th most visited site on the internet. Bing saw nearly 50 million visitors in its first month, trumping many of the big name websites, including Digg and Twitter. However, despite its gains, Business Week reports that Bing is not really gaining on Google. More     Meet Google, Your Phone Company from GigaOM Can Google be your phone company? The answer is yes. Mobile versions of the Google Voice service will allow folks to not only manage their Google Voice connections – to access and playback voice mails, send and receives SMS messages and read message transcripts — but also make local and long distance calls from mobile phones. Google recently announced that it was going to make the Voice service widely available to users in the U.S. soon. More     With Boost from Obama, Web 2.0 Government Takes Off from the San Jose Mercury News Want to give the Obama White House an earful on how to open up government? Want to sort through the latest NASA images of Mars, use a text message to donate to Pakistani refugees or help transportation officials design new bus stops? Your government now has the tools to let you do that. More	Follow MultiBriefs on Twitter

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