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Hunting for E-Mail Addresses from The Epoch Times Online marketers are increasingly fine-tuning their strategies to capture consumer e-mail addresses in an effort to promote their products. Researchers from ExactTarget collected information from 351 e-mail marketers about past experiences and future strategies. The survey questions were based on a list of 18 “list growth tactics in 2008” to determine the best and worst strategy. More Marketing Strategies Link Marketing Opportunities in Your Backyard from Search Engine Watch You may have spent a lot of time looking far and wide for links to your website. But are you overlooking opportunities in your home town? Local business groups, such as a Chamber of Commerce or regional business council, can offer some great opportunities. The author explores the process of finding these link opportunities on local business groups' Web sites. More Hiring Skilled Search Marketers is Becoming Easier from MarketingSherpa It continues to get easier to find and retain skilled Search Engine Marketing (SEM) staff. As the industry matures, more people have more experience. While this is good for the health of the industry, it may mean smaller salaries for SEM specialists. More Using Customer Feedback as an Online Marketing Tool from Fresh Business Thinking Now that everyone buys online, one challenge for online retailers, without a bricks and mortar outlet, can be to build a relationship with their customers, and demonstrate their trustworthiness. As revealed in a recent study by the Interactive Media Retail Group, web site features that are likely to keep customers satisfied involve provision of advice and reassurance about purchases. This includes recommendations and customer reviews. Here are six tips on how online businesses can use customer feedback to improve their business. More Brand Marketers Still Lean on Clicks to Measure Online Impact from PROMO Magazine A survey of marketing executives from almost 120 companies found that 35 percent of those who describe themselves as brand marketers report relying on clickthroughs as measures of the effectiveness of their interactive campaigns. By contrast, the Forrester study, titled “Committing to Meaningful Metrics,” found that only about 13 percent of the brand marketers polled reported that they track brand awareness as a key performance indicator for their online marketing efforts. That places it a distant second among the metrics brand marketers study in an online campaign. More Efficient Web Site Redesigns: Six Tactics to Guide Your Process from MarketingSherpa A Web site redesign is a heavy load for a marketing team, especially if you don’t have much wiggle room in your budget and launch schedule. The solution is to make the process as efficient and effective as possible. See how a marketer in charge of redesigning the websites of dozens of his company’s brands streamlined the process. More Be Stubborn With Your Social Media Vision, but Flexible With Your Plan from Search Engine Watch The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get to. The plan is composed of the tactical pieces that will help you get there. More Industry News/Trends Amazon Sinks Close to $900M into Zappos Deal from the E-Commerce News There are ramifications to Amazon's nearly $900 million stock-and-cash deal to acquire Zappos that go far beyond adding a market-leading e-tailer to its sprawling e-commerce operations. The overall positive response to the acquisition is a boon for e-commerce as a whole, according to Gunster attorney David Bates, as it should encourage venture capital and private equity investment. More Mobile Marketing Continues to Gather Pace from UTalkMarketing.com Advertisers are looking more and more toward mobile marketing as marketers look to develop a multichannel strategy combining online and offline activities, according to a survey from Econsultancy and Speed-Trap. The survey found that almost two thirds of marketers wanted to link internet and hard copy data to optimize the user experience. More Are Media and PR Pros Ready to Embrace the Twitter-Sized Press Release? from Mashable Muck Rack, a site primarily known for aggregating tweets from journalists in real time, has just pressed go on a new type of press release — the one line Twitter style release. More	Follow MultiBriefs on Twitter

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