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Morning in America in the Internet Age from Reuters Technology has shaken up plenty of life’s routines, but for many people it has completely altered the once predictable rituals at the start of the day. This is morning in America in the Internet age. After six to eight hours of network deprivation — also known as sleep — people are increasingly waking up and lunging for cellphones and laptops, sometimes even before swinging their legs to the floor and tending to more biologically urgent activities. More Marketing Strategies Can Social Media Enhance Your Search Rankings? from PromotionWorld The popularity of social media and social networking websites is soaring on the World Wide Web. As business enterprises wake up to the immense potential of social media, they are increasingly adopting its mechanisms to promote their Web presence. More Best Practices for Facebook from Fast Company A new report by Inside Facebook discusses some best practices for retailers hoping to set up shop on the popular social networking site. Some of the recommendations include letting users shop from within Facebook, including even the ability to share product information with friends. More Practices of Top SEO Companies for Small Businesses from Small Business Trends Many small business owners are missing out on the potential traffic and sales they could get if their web sites were optimized for search engines. Location is everything - even online. An SEO company helps your web site rise to the top of search engines when someone types in words relating to your business. More Lies and Statistics in Landing Page Optimization from Search Engine Watch The statistics branch of mathematics has a poor reputation among the public. Much of modern science and economics is fundamentally based on statistics. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. More E-Mail Back-to-School Specials from ClickZ August is the prime month for launching a back-to-school e-mail campaign. Over the last few years, a definite trend has emerged: the first Thursday in August is the Black Friday of the back-to-school world. And if last year is any indication, we should see a steady stream of back-to-school e-mail offers through the month of August, with a dramatic drop off once we head into Labor Day. More E-Mail Marketers Fail the Test from eMarketer In this down economy, where marketers are under increasing pressure to wring out as much value as possible from of each dollar, measurable ROI has become critical. Testing and optimization mean more bang for the buck. Still, e-mail marketing agency eROI found in a May–June 2009 survey that 37.1 percent of U.S. e-mail marketers did not test their e-mail campaigns at all. More Industry News/Trends CMOs Optimistic, But Still Tight-Fisted from BrandWeek CMOs are feeling better about the economy, but they're not about to spend more on traditional advertising. Such marketers expect an increase in customer activity over the next year, and to shift more dollars toward Internet marketing, per a study released this week by Duke University's Fuqua School of Business in conjunction with the American Marketing Association. More Barcodes Make Print Ads Interactive from Media Creativity Financial services provider BMO Capital Markets runs a print ad in the Wall Street Journal every Friday. Last week, select versions of the company's regularly scheduled ad featured two-dimensional barcodes placed at the bottom left-hand corner. The barcodes, called EZcodes, bring readers to a customized Web page that offers additional information touched upon in print creative. More Americans Viewing More TV and Movies via Internet Streaming from Digital Trends A new study from media analysis firm Ipsos MediaCT finds that Americans are watching more television and movies via Internet streaming than ever before—and the numbers have increased radically in just the last six months. But what's perhaps more surprising is how young adults have taken to Internet-based vide entertainment: the study finds that 30 percent of adults aged 18 to 24 have watched a full length movie online in the last 30 days—and over half (51 percent) have streamed a full-length TV show in the same time period. More	Follow MultiBriefs on Twitter

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