Sept. 4, 2009 Search for products & services >
MultiView Quick Links>     Online Supplier Directories     Industry News Briefs     Video Testimonials     Partners Unsubscribe
A Meeting of the Minds from Advertising Age Everyone sees the news: The global economy continues to contract. Pipelines are thin, and prospects are taking longer than usual to buy. Times are tough, but both the CFO and CMO are still expected to do their jobs. Prospects still have problems they must solve, and it's become more important than ever for companies to communicate and demonstrate their differentiators and value. More Marketing Strategies Common Mistakes When Hiring an Online Promotions Person from Search Engine Watch When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. It may be preferable to think of this person as public relations as opposed to promotions. More Take Control of Local Search Results: 5 Steps to Improve Accuracy and Boost Traffic from MarketingSherpa Google Maps can be a prime channel to attract prospects looking for your business’ location and service details. But if you’re not providing the information yourself, the search engine can pull details from third-party online sources that might not be accurate. Take every effort you can to clear up confusion -- especially when the efforts are no-cost. See how a luxury hotel claimed and upgraded its local business listing on Google Maps. They now receive high placement for target keywords, and are pulling in more traffic. More The E-Coupon Generation from E-Commerce Times The recession has greatly increased the popularity of coupons, the use of which had been in decline for over a decade. Now, however, younger shoppers are turning to technologies like cell phones and the Internet to find and use coupons, and retailers are experimenting with a vast variety of electronic distribution, promotion and redemption systems. More Selling Over Social Media from Integrated Solutions for Retailers Social media has caused an explosion in new ways to market and sell products. But these new channels have introduced new complexities in managing product information – and new ways for it all to go wrong. More How to Write Product Descriptions That Sell from e-commerce-guide.com Product descriptions are critical to the success of selling on the Web. Great product descriptions entice your visitors to buy while at the same time properly describe the products thus avoiding returns because visitors didn't fully understand what was offered. Here's what you need to know in order to write great product descriptions for your Web site. More Back-to-Business E-Mail Optimization from ClickZ Set aside a few hours this final week of summer to freshen up your e-mail program and take advantage of the silence before the rush. Here are five ways to quickly improve reader satisfaction and response rates. More Industry News/Trends Study: Viewers Hunger for Web and TV at Same Time from Reuters U.S. television viewers are increasingly turning on the Web, tuning into television and not missing a beat on either, as simultaneous TV and Internet use continues to rise, research firm Nielsen said this week. Nielsen said in a report that 57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. More Social Media Takes Bigger Slice of Advertising Pie from UTalkMarketing.com One of every five internet display ads is viewed on a social networking website as Facebook and MySpace become responsible for a very large chunk of web ads, according to a new report from comScore. More	Follow MultiBriefs on Twitter

This edition of the MultiBrief was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here - it's free! Want to subscribe to other MultiBriefs? Click here
Advertise Ben Maitland, Director of Advertising Sales 972.402.7025 To see how MultiBriefs can work for you, contact us here, or call 800.816.6710.	Recent Issues Aug. 28, 2009 Aug. 21, 2009 Aug. 14, 2009 Aug. 7, 2009 July 31, 2009 View full archive

7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063