If you really get down to the brass tacks, fantasy football is indicative of the future of online marketing as well. First and foremost, fantasy football is an integrated marketing platform. Fantasy football is also a social networking opportunity, with more and more people engaging in competitive leagues each year for money and bragging rights alike. And fantasy football is an open, distributed platform, much like Twitter and Facebook Connect. More
E-mail Marketing Spending to Increase
from Global Gold Internet Services
As online advertising spend continues to grow, two out of every five businesses are planning to increase their email marketing budget. New research conducted by Round2 Communications claims that email marketing expenditure at 40 percent of firms will rise in the near future, while 50 percent expect to keep spending on the channel at the same level it is currently held at. More
Set Your Company's Message Free
from Entrepreneur
Let go of the idea that you need complete control over your message. Very few companies are able to maintain control and still create buzz. Apple comes to mind, but think about how much the company must spend - all the time and resources necessary to maintain such a tight-lipped atmosphere. For most of us, it's better to throw the message out there and then let it do its work. More
User Controlled Media: Where You Need to Be
from ClickZ
User-controlled media. That term sums up where marketing, journalism, advertising, and media intersect. Not unlike user-generated content (UCG), user-controlled media (UCM) is the media users control, leverage, rate and review, forward, tag, and ultimately decide if it's worth our time, our friends' time, and everyone's time. More
Online Shoppers Expect Speedy Page Loads
from BizReports
How much patience does an online shopper have? Very little, according to the results of the Akamai/Forrester study. It found that online shoppers expect to wait no more than 2 seconds for a page to load. In fact, 40 percent would wait no more than three seconds before abandoning the site altogether. More
Online Marketing May Change if Privacy Bill Passes
from The Minneapolis Tech Culture Examiner
Rep. Rick Boucher is drafting a bill that may change how internet advertising is supposed to operate on the web. Companies will be required to disclose what information they are gathering, how it will be used and how long is it retained by a third party. More
Online Marketing and Making People Take Note
from Straight Up Search
Marketing online is about the big picture - and about being different. We all need to remind ourselves of that. Think about your goals and the resources you have available to you. What is the best use of what you have? What do you have that best describes who you are? More
Amazon Upgraded to BUY Because Analyst Believes E-commerce Staging a Comeback
from The Business Insider
Bank of America analyst Justin Post believes US consumers will soon start spending again and he upgraded Amazon shares today to Buy from Neutral as a result. Post believes there is as much as 24 percent upside to the current share price over the next year. More
Click Here: The Short, Inglorious History of Online Advertising
from Fast Company
2009: Companies begin to experiment with engagement as the new ad unit on social networks. The goal? Attract some of the more than $2.35 billion that companies are expected to spend on social-network advertising this year. More
If you really get down to the brass tacks, fantasy football is indicative of the future of online marketing as well. First and foremost, fantasy football is an integrated marketing platform. Fantasy football is also a social networking opportunity, with more and more people engaging in competitive leagues each year for money and bragging rights alike. And fantasy football is an open, distributed platform, much like Twitter and Facebook Connect. More
