Social networking tools are a terrific way to communicate your value proposition. Better still, social networking tools enable dialogue with your customers. But many retailers grapple with the execution of social networking as a delivery mechanism for marketing.
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New Key to Success in Online Retail: Geography
from BNET
Plenty of marketers pull mountains of data from the Web to figure out how to reach new customers. The assumption is that many of the retail rules that apply to physical stores don't apply to Internet commerce, or at least not in the same way. David Bell, an associate professor of marketing at University of Pennsylvania's Wharton School, says that's not so. In fact, his research shows that any Internet retailer looking for customers would be wise to use some pre-Web methods. More
Branding Online: A Perfect Storm
from MediaPost
Believe it or not, 2009 is shaping up to be quite a year for brands looking to capitalize on the Web.Report after report forecasted the recession would force those already advertising online to funnel the lion's share of shrinking ad budgets into search, ditching display in the process. So is the Web destined to be a pure direct response ad medium, rendered too "experimental" and "hard to measure" for brand advertisers? More
More Trouble for the Click-through
from eMarketer
Researchers that question the value of the click as a metric of advertising success can add another datapoint to their arguments.comScore and Starcom USA have followed up a July 2007 study conducted with Tacoda that segments Internet users into heavy, moderate and light clickers and found that a decreasing percentage of users are making up an increasing portion of all click-throughs. More
Twitter for E-mail Marketers
from ClickZ
Like e-mail, Twitter is a messaging system that allows you to reach customers directly and gives them the ability to reply or forward (retweet) your message to others. Twitter is permission based. People follow, unfollow, or block you (similar to subscribing for e-mail). It's time to humanize your brand!More
Tips for Organizing Your Landing Page
from Search Engine Watch
If visitors can't find something on your landing page, it might as well not exist. Accessibility has to do with how information is organized, how much emphasis is assigned to items, and how easy the information is to access. More
FTC to Target Advertisers, Not Bloggers, in New Guidelines
from The Wall Street Journal
The Federal Trade Commission doesn't intend to bring individual cases against bloggers or tweeters who accept cash or gifts to tout a company's products or services, an FTC official said Wednesday. "We are not planning on investigating individual bloggers," said Mary Engle, associate director for advertising practices at the FTC's Bureau of Consumer Protection. "We will be focusing any enforcements on advertisers, not on individual endorsers." More
Future of Marketing Wired to Internet
from Emirates Business
Online advertising is giving the electronic media a run for its money, with marketing officials preferring to budget into return on investment-driven channels. E-mails, online advertising and other digital options are getting prominence as more consumers dump their TV remotes for touchpads and the computer mouse. More
Social networking tools are a terrific way to communicate your value proposition. Better still, social networking tools enable dialogue with your customers. But many retailers grapple with the execution of social networking as a delivery mechanism for marketing.
More
