The majority of people who participate on social networks do so from their PCs. Yet a growing number -- many of whom can't afford a PC or would rather not use one -- are using mobile devices to tell their friends where they are and what they're up to and for sharing pictures. The number of people who use social networks from their smartphones skyrocketed 187 percent, to 18.3 million unique users, in July, compared with the same month a year earlier, says Nielsen. With so many eyeballs increasingly fixated on mobile devices, opportunities for advertisers abound.
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Online Ads Not Working for You? Blame the Creative
from Advertising Age
It's bad creative that makes online advertising ineffective, so stop obsessing over targeting and placements, according to a study from online-ad-research group Dynamic Logic. After analyzing the highest and lowest performers from its database of more than 170,000 online ads, the Millward Brown company determined that creative factors such as persistent branding, strong calls to action and even human faces -- and not super-targeted or high-profile ad placements -- make for better ad recall, brand awareness and purchase intent. More
Do Businesses Fully Value Online Marketing?
from CIOL World
Today, online advertisements and campaigns are gaining an increased acceptance. More and more businesses are now embracing online marketing as a potential way to tap the market as high cost of off-line branding and marketing going up without proper measurability.More
Leveraging Social Media to Boost E-Commerce Holiday Sales
from E-Commerce Times
Online retailers who want to tap into new and existing opportunities for growth must implement tactics to maximize word-of-mouth marketing technologies. Businesses need to utilize the technology that is available and create a specific plan for marketing and consumer promotions using social media. More
Marketers: Get Introspective and Effective
from Business Week
The effect of a reduced marketing budget doesn't have to be less marketing. As you experience what may be unprecedented cuts, keep in mind that this is an opportunity to look within and reevaluate strategies, implement new ideas, and seek greater marketing efficiencies. At the onset, it's important to take inventory of the marketing channels you use and any existing resources that you may have overlooked. Here are some efficiency tips to get you started. More
The New Rule for Deliverability: Engagement
from ClickZ
Getting e-mails delivered to inboxes remains one of the biggest concerns for most e-mail marketers. This makes sense, as any e-mail that doesn't reach a subscriber surely can't produce a return. This won't change anytime soon, and, frankly, seems to become increasingly more difficult as Internet service providers (ISPs) try to optimize their customers' experiences in the inbox. More
Internet Resumes Gains in Advertising
from The Associated Press via the Buffalo News
After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine. The signs of an online revival are becoming apparent even as advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval. More
Web Coupons a Hit for the Affluent
from eMarketer
Consumer spending may have gone up in August, but Internet users are still keeping the purse strings tight. A RetailMeNot.com survey found that Web users are planning further cuts to holiday gift spending this year, and increasing their use of coupons over 2008. Asked about tools they use to find a good deal when shopping online, 29 percent of online buyers surveyed said they checked coupon Websites. Another survey also found the highest levels of online coupon usage among the affluent. More
The majority of people who participate on social networks do so from their PCs. Yet a growing number -- many of whom can't afford a PC or would rather not use one -- are using mobile devices to tell their friends where they are and what they're up to and for sharing pictures. The number of people who use social networks from their smartphones skyrocketed 187 percent, to 18.3 million unique users, in July, compared with the same month a year earlier, says Nielsen. With so many eyeballs increasingly fixated on mobile devices, opportunities for advertisers abound.
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