The recession has battered some of the nation's biggest companies. Even so, top marketing executives believe social media and behavioral targeting technologies will help them boost business as the economy stabilizes and consumer sentiment improves.
More
Seven Ways to Tap Social Shopping
from ClickZ
Last year's weak holiday results provide e-tailers with a relatively low hurdle to meet, or exceed, past performance. Doing more than just beating last year's performance will be hard, especially in a year of restrained shopping, when consumers are looking franticly for "free shipping and handling" offers, sales, and coupons to keep their holiday spending costs down. One strategy marketers are using to support their merchandising efforts is social shopping, because it can have a powerful impact for a relatively low cost. More
Is the Promise of Social Media Enough? What about ROI?
from Social Media Insider
It's quite clear that social media is changing the way in which organizations do business, but is this enough? Can social media be adopted on the promise that it's going to change how an organization functions? What about the impact on the bottom line? What about the amount of money that social media can save an organization? It is around ROI that we are seeing the largest gap in understanding and in measurement. ROI is going to drive adoption of social media among many companies. More
15 Reasons Why Consumers Will Leave Your eCommerce Site
from Practical Ecommerce
If you think from an online customer's perspective, they really don't care about the complexities of your business -- they are looking for a simple and intuitive shopping experience. Here are 15 conversion hot spots you should pay attention to. More
Why SMS Messaging is More Than a Teen Tool for Marketers
from DM News
SMS is more than a teenage communication technology; it can and should be a critical part of the marketing communications mix. The direct and brief nature of SMS (each SMS message permits a maximum of 160 characters, including spaces), allows marketing teams to deliver concise, targeted messages that customers will actually opt-in to receive. SMS/text messaging can boost sales and strengthen customer relationships. More
Organized Chaos: Viral Marketing, Meet Social Media
from Wired
Viral marketing -- the technique of wrangling word-of-mouth to create a buzz around your product or idea -- has been a powerful tool since the first caveman started the first rumor. And it requires the confidence to lose control of the message by setting it adrift. Viral marketing is now a proven method -- so good in fact, that many thought it couldn't possibly be replicated. Enter YouTube, which introduced viral marketing to social media. The courtship was quick and the relationship was more successful than anyone could imagine it would be. More
Study Examines Mobile Click-through Rates Across Categories
from Online Media Daily
The iPhone delivered click-through rates on ads 35 percent better than the average compared to gaming devices and rival smartphones like the BlackBerry and Android-powered handsets, according to a new study by mobile ad network Quattro Wireless. In addition to device type, the research -- based on the 4 billion ads per month served on the Quattro network in the second quarter -- also looked at response rates across criteria including ad type and industry sector and brands. The study used indices in which 100 is the average and performance is judged below or above that figure. More
Online Retailers Get Social for the Holidays
from ADWEEK
To combat a slow sales forecast, many online retailers will be looking to boost their digital presence this holiday season, per Shop.org's annual eHoliday Study conducted by BIGresearch. A majority (60.3 percent) of retailers have already made enhancements this year to their Facebook pages, as well as Twitter pages (58.7 percent). Another 65.5 percent have incorporated updates to their blogs and RSS feeds. More
The recession has battered some of the nation's biggest companies. Even so, top marketing executives believe social media and behavioral targeting technologies will help them boost business as the economy stabilizes and consumer sentiment improves.
More
