25 Design Best Practices for Your Small Business Web Site
from Search Engine Watch
 Designing a Web site can be a daunting task. Where do you start after your business plan is worked out and you're secure in what you're going to place on your Web site? Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience. More
Retailers Use E-mail to Send Shoppers Coupons
from USA Today
E-marketing sounds so passé, but this year, retailers are checking their e-mail lists twice to try to juice up holiday sales. What's the appeal of e-mail pitches? They're cheaper and quicker than print inserts or direct mail for reaching millions of shoppers. E-mail messages' average cost is about $7 per consumer response, vs. $48 per response for traditional direct mail. And retailers can craft and send a promotion in about half the time it would take to print and distribute traditional messages. More
Make the Most of E-mail Marketing
from DM News
Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry pros zero in on the best tactics. More
How to Increase Your Search Efficiency
from ClickZ
Everyone feels the need to stretch every extra penny in these tough economic times. Even the most profitable company isn't immune to cutbacks and budget tightening. Search marketing tends to be very cost effective, and can exhibit high ROI (define) as it is, but you still can't rest on your laurels. With less budget for traditional media and more going into online media, marketers are realizing that even though online is the "measurable" and "cheap" sister, it must be optimized to maximize results.
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How to Make Sure Search Engine Users Find Your Web Site
from IT Business
Whether your Web site is brand new or 10 years old, managing how it appears to search engines is crucial to its success. Ensuring that the company's site ranks highly in search results is, for most businesses, a make-or-break proposition, which is why search engine optimization (SEO) is now a multibillion-dollar industry. More
PPC and How It Can Benefit Your Company
from Inside Small Business
Many online marketing campaigns are trackable and measurable in every way a business owner wishes marketing would be. Considering how many people are turning to the major search engines to find the businesses and services they need, offering targeted advertisements when they do a search query can be a very effective way of growing your business. Pay-Per-Click (PPC) is this very form of marketing that not only shows up when your ideal client does a search, you obviously only pay when they click. More
10 Questions that Guarantee SEO Success
from Search Engine Guide
Whether you're performing SEO for your own site, hiring a consultant or firm to provide SEO services for you, or you are the SEO provider serving various clients, there is the added dynamic of knowledge and communication that factors into building a successful optimization campaign. Here are 10 questions that you need to ask to make the campaign successful. More
Back to SEO Basics: Optimizing Titles, Descriptions and Tags
from SEO Design Solutions
When it comes to SEO, how important are fundamental techniques such as titles, descriptions and tags when it comes to rankings? Titles and tags are very important, in fact, they are one of the most overlooked components to securing or maintaining a competitive search engine position. More
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