Tips to Consider for Better Online Marketing
from Vator News
 The author of this insightful piece recently gave a consultation to a potential client regarding their social media strategies. This company, who shall remain nameless, is already a large, respected, and dominate leader in their space. They have been online just short of a year, made many acquisitions, and they have an active userbase, and community that continues to grow. This post reflects on some of his observations and suggestions to the client. More
Your 2009 To-Do List: There is No ‘Easy Button’
from Email Insider
Successful e-mail marketing doesn't have an "easy" button. Dozens of elements come together to deploy a world-class e-mail program. Ignoring or not optimizing one aspect can sabotage other aspects of your program that you've done well. The single most important way you can improve your email performance is to increase relevance through greater use of segmentation and dynamic content. More
SocialTwist Gives New Voice to Word of Mouth Marketing with Tell-a-Friend
from MarketWatch
Staring down the barrel of a global recession, brand managers and marketers are indeed facing gloomy times ahead. Tight consumer budgets mean bargain shopping, making the job of retaining customers and growing brands a difficult challenge in the months ahead. Mastery of communicating brand value across the social web is now, more than ever before, a must. Just in time, SocialTwist has added a powerful new arrow in the brand marketer's quiver with the latest release of its very popular social share button Tell-a-Friend. More
Neglecting Web-Based Customer Care Hazardous
from Telephony Online
Telecom service providers looking to improve customer service should concentrate on providing a consistent level of care across all platforms, including calling centers, e-mail and Web self-service help, according to one provider of knowledge management software and multi-platform solutions. Companies that fail to do so will fall victim to additional churn and customer rate-shopping, said Anand Subramaniam, vice president of marketing for eGain Communications.
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Knowing Where the Customer Is
from Behavioral Insider
In the user-centric and thus behaviorally driven world of contemporary marketing, the implicit assumption of most marketers is that more is always better, particularly when more means more data points about who's browsing a Web site, what they're doing there, and have done previously online. Sometimes, however, it can be more relevant to focus not on what consumers are doing -- but on where they're doing it from, as Kerry Langstaff, vice president of marketing at Quova, explains. More
Building Your Brand with Search: A Three Part Strategy
from Search Engine Land
If you’re like most marketers, you spend a lot of time and resources creating and promoting your brand through offline channels such as television, radio, and newspapers. Clearly, it’s something worth protecting. But what if you could improve your branding investment and make it even more worthwhile, reinforcing your offline branding efforts through search? Many search marketers doubt whether search can play a role in reinforcing brand perceptions. But evidence increasingly shows that the doubters are wrong: search can in fact play a powerful role in your overall branding efforts. More
Online Video to Play Larger Role for Marketers
from WebProNews
More marketers and advertisers will embrace online video in 2009, according to a new survey by PermissionTV. The survey found that online video will be a top priority for digital marketing budgets and also indicated a strong preference among marketers for increased interactivity in online video capabilities to help promote their brands. More
Small Businesses Intimidated by Search Marketing
from Marketing Vox
Though they invest heavily in building an online presence, 59 percent of small businesses with websites don't currently use paid search marketing. And of those, 90 percent never even attempted it, according to a survey by Microsoft Advertising. What's more, 73 percent of small business owners say they are so intimidated by search marketing that they would rather do their taxes than create a search marketing campaign, reports MarketingCharts. More
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