MultiView is committed to helping companies and associations engage in successful e-marketing. MultiBrief is an extension of that commitment. To ensure proper delivery, be sure to add multiview@multibriefs.com to your address book.

First Page Listings Even More Important
from Accuracast
A study conducted by Jupiter Research in April 2008, proves quite conclusively that the number of users who looked at only the first few results or the first page of search engine results increased between 2002 and 2008, while those looking at the second, third or further pages reduced in number. More

Stealth Study: Big Brands Still Struggling With E-mail
from Online Media Daily
Legend has it that in 1995, e-mail ads eclipsed direct mail ads in terms of sheer volume. But according to stealth research from Return Path, marketers still haven't figured out how to maximize the effectiveness of their e-mail campaigns more than a decade later. More

Search 4.0: Putting Humans Back In Search
from Future of Search
The ways people access information have been changing rapidly. Search has affected how we store and discover information. Search 4.0 can illustrate how personal, social and human-edited data can be used to refine search results. More

Who Will Rule The New Internet?
from Time
It's been riveting to watch three of the most innovative companies in Silicon Valley—each representing a fundamental phase of the information era—battle it out. Apple, Google and Facebook are, respectively, an icon from the pioneering days of personal computers; the biggest, most profitable company yet born on the Web; and a feisty upstart whose name is synonymous with the current migration to social networks. In many ways, these companies are technology's standard-bearers, though their guiding philosophies differ. More

Putting the Consumer at the Center of Search
from MediaPost's Search Insider
It’s clear that we as an industry are beginning to view search more holistically. Yes, we still call it “search marketing,” but let’s face it: search is a behavior among many behaviors and interaction points, ultimately leading down the path to the golden ticket: an action (conversion, page view, subscription, lead, etc.). Here are some tough issues for us to wrestle with as the industry continues to evolve. More

12 Trends for the Next 3 Years for Internet Marketing
from Web Digest for Marketers
From mobile e-commerce to pay-per-click video ads, the future of Internet marketing is coming rapidly. Here are12 trends you need to keep an eye on in the foreseeable future. More

CEOs: To Blog or Not to Blog?
from Kansas City Star
By all accounts, General Motors Vice Chairman Bob Lutz's blog is doing its job. It's short, snappy, has frequent posts and is interactive -- just what experts say a blog should be. Started in 2005, Lutz's fastlane blog is an example of what's become common practice in corporate America and with company executives. More

Keywords without Ego
from Search Engine Watch
High search frequency does not necessarily denote a great keyword. And ranking for a popular term does not a make for a successful campaign. While search positions give project managers a nice, clean number to report to their CEO, there's more to SEO than just ranking. SEO involves ranking for the right terms, and campaign metrics should be focused squarely on the bottom line. More

To Outsource or Not to Outsource E-mail
from DM News
According to Jupiter Research, mastering an e-mail strategy is an e-mail marketer's top concern, which isn't surprising given that e-mail marketing has emerged as one of the most cost-effective and targeted ways to reach customers. Although most companies have realized that e-mail marketing is an important part of a complete marketing arsenal, the way that each handles its promotional e-mail efforts differs. More