Web Site Transition Planning Critical When Making Changes
from Search Engine People
If you’re making changes to your Web site and you don’t want to risk losing your search engine positioning, then there are some critical steps that must be taken. More

SEO: Best Bang for Your Buck for Generating Online Leads
from E-Consultancy
E-consultancy’s recently published online lead generation report shows that natural search, email marketing and paid search are still the most commonly used methods for generating online leads. However, PPC claims the larger proportion of the budget, even though natural search is seen as the most effective method for lead generation. More

White Paper: Subject Lines - Length Does Matter
from Alchemy Worx
Alchemy Worx's study of over 600 subject lines across 200 million messages shows an unexpected relationship between click-to-open rates and subject line length, suggesting very strongly that past subject line analysis may have led email marketers seriously astray. Highlights include: Subject lines of less than 60 characters proved best for optimizing open rates; click and click-to-open rates are optimized by longer subject lines; a dead zone of subject lines was identified, where neither metric is optimized. More

Advertise To Workers at Work to Influence Purchases
from MediaPost Publications
The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, find that Americans are spending 60 percent of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet entirely untapped demographic on their own beige-carpeted turf. More

Your Web Site's Code Could Mess Up Your SEO
from Search Engine Guide
There are a lot of little things that can junk up your code, but, for the most part, the search engines don't really care. It doesn't matter to them if your HTML validates or if you keep your code "clean" or not. When it comes to analyzing your pages for search engine rankings, none of that really matters a whole lot. But when it does matter, it matters a whole lot. More

How to Create a Great 404 Page Not Found Error Page
from Conversation Marketing
The author offers a step-by-step guide to creating a great "404 not found" page. He provides three components a quality 404 page must have, including a clear statement that the visitor is in the wrong place, advice to help get them back on track, and an option to contact the Webmaster. More

5 Simple Ways to Start Tracking Word of Mouth Traffic
from Endless Plain
Word-of-mouth traffic can be some of the best, most qualified visitors to your site. But, how do you actually know if you are getting traffic from word-of-mouth? PPC and SEO efforts are easy to track because you can segment out traffic based on the specific referrers or entry pages (PPC). You have to be a bit creative to find the word-of-mouth traffic. More