7 Habits of Highly Effective E-mail Marketers
from AdNotas
 Stephen Covey has long reigned as one of the core pioneers of self development and time management principles. The e-mail space can benefit from the core principles of the "7 Habits" series. You must first realize that your paradigm (the way each person sees the world, essentially your "lens"), may be diametrically different from that of many of your counterparts and customers you are trying to reach. So, take these metaphoric analogies with a grain of salt. More
More Execs Prefer Internet for Info
from the Media Daily News
Business executives are abandoning newspapers like The Wall Street Journal in favor of the Internet as their primary source of business information, according to a new survey by Forbes.com and Gartner. The Forbes.com data suggests that affluent decision-makers are migrating to the Web even faster than the population at large, painting an ominous picture for newspaper publishers--who hardly need more bad news right now. More
Study: E-Mail is The Most Effective Form of Direct Response
from BrandWeek
E-mail is now the most popular form of direct response marketing, per a new survey of large U.S. corporations conducted by Direct Partners, New York. E-mail is used primarily by 35 percent of companies compared to 25 percent which use traditional direct mail and 21 percent who use package, statement stuffers or free standing inserts. More
Behavioral Targeting and Customer Segmentation
from eMarketer
A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly. Online advertising—including behavioral targeting advertising—is the type of advertising most U.S marketers use to reach specific customer segments. More
The Importance of Image ALT Tags
from Search Engine Guide
When providing SEO advice on the topic of Web site design, we often warn against placing important content into images. This is because search engines can't read images like a person can. So when optimizing sites, anytime we are dealing with keyword optimized content, we want to make sure it's standard HTML text. While the search engines can't read actual images, they can read what we say about the image. In terms of traditional optimization and Web site usability, the ALT attribute plays an important role. More
What Search Marketers Don't Pay Attention to ... But Should
from MarketingSherpa
Measuring conversions based on key performance indicators and return on investment are the two most underused metrics in search marketing. As search prices rise, marketers who want to maximize and balance spending should consider evaluating search by these metrics. More
You’re #1! (But Should You Be?)
from Yahoo! Search Marketing
It’s a fairly well known fact that the higher your search listing appears on a page of results, the more likely users are to see it. In search marketing, a general rule-of-thumb is to get the best possible placement you can for your ads. Consequently, everyone covets that top spot. But--surprise! There are times when being number one not only doesn’t help, it might actually hurt you. More
16 Things to Look for in a Web Site Health Check
from Viper Chill
For many companies, holding on to that No. 1 ranking among certain keywords is paramount to their success. The author of this article provides an SEO health check to ensure that your Web site continues to be at the top of search results. More
Tune Your Site Search to Sell
from The Rimm Kaufman Group
Site search is a conversation, a chance to listen to your customer and respond. Tune it up, and it has the potential to be one of the most ROI-positive investments you’ll make in your site. Is your site search providing maximum return? More
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