How Article Marketing Can help You Gain Visibility
from Self SEO
Your Web site can benefit from article marketing in a number of ways, but increased visibility is definitely one of its strongest leads. There are quite a number of article submission sites available online nowadays, and you can capitalize on this opportunity by submitting relevant and well-written articles. While SEO services offer a wide range of optimization tools, promoting your Web site through quality articles remains to be one of the most valuable and cost-effective of SEO strategies. More

Why Some Get Shafted by Google Pricing
from Ad Age
A Google search ad is a factor of both the price a marketer is willing to pay for a keyword and the quality of the ad, which is determined in large part by how often users click on the ad over time and how relevant the copy is to the website to which it links. The problem for short-term campaigns is that history determines quality and they are often working without it. And while the minimum bid issue affects a select group of seasonal marketers, it points to the bigger question of how Google's search-ad sales model doesn't always jibe with what advertisers want -- and whether Google's engineering and algorithm culture can, or should, adapt to the nuances required by certain types of advertiser. More

Wireless Social Networking to Transform Tech, Media, Telecom
from Information Week
Widespread adoption of mobile Internet devices like the iPhone will drive a new generation of wireless social networking businesses and business models beginning in 2009, according to a new study by iSuppli. By 2020, nearly 7 billion wireless accounts will exist, with many people holding two or more accounts, and wireless devices will facilitate primary communication, service, and content delivery for most users, according to the research paper "Social Networking Wireless Social Networking Revolution Set to Reshape Global Tech Industry." More

Propelling Mobile Marketing to the Next Level
from Online Media Daily
The use of mobile technology as a means of reaching consumers is one of the largest remaining areas in digital marketing that has yet to be fully tapped. As the effectiveness of traditional mobile banner ads begins to diminish, consistent with current online trends, advertisers are likely to turn to more targeted messages that location-based mobile advertising can provide. Over the next decade, location-relevant marketing is expected to drive the advertising market. More

Personalized Email Marketing -- Benefits and Pitfalls
from EmailResults.com
Thinking about personalizing your e-mail marketing messages? That can help to build relationships with your audience, but keep in mind some cautions. More

Why You Should Include HTML Text in Your E-mails
from Email Insider
Long gone are the early days of HTML e-mail marketing, when we could just drop one big graphic in our files with an image map defining the different areas the graphic would link to. Over the years, as a range of e-mail readers proliferated with varying support for graphics, and spammers abused the support of imagery, the rules of using graphics in HTML emails have changed considerably. Today, there are four important reasons why you should consider using a mix of HTML text with images in your messages. More

Spending on Online Advertising Surpasses TV, Report Says
from the Los Angeles Times
Everyone knows that online advertising keeps growing and growing. But according to a report released this week, it's growing so fast that in 2008 it is projected to surpass ad spending on TV, radio and movies combined for the first time ever. More

Product Placement Creeps Into Amateurs' YouTube Offerings
from the Washington Post
It's easy to understand why sites like YouTube are attractive to advertisers and corporate sponsors. Getting a 30-second commercial on the air in front of a prime-time audience costs hundreds of thousands of dollars; uploading a video to YouTube costs nothing. Big-name entities from Revlon to Coldplay have recently sponsored contests on the video site. More

Seniors and E-Commerce
from eMarketer
Many studies in the U.S. have focused on the relationship between online and offline retail sales. Typically, consumers comparison shop and get product information on the Internet before buying the product in a brick-and-mortar store. However, new data from the USC Annenberg School Center for the Digital Future examines the opposite situation: consumers ages 50 and over who have researched offline before making purchases online. The researchers found that about two-thirds of consumers ages 50 to 69 had researched their online purchases in stores. More than one-half of consumers ages 70 and over had done so. More