12 Common Blogging Mistakes to Avoid
from Search Engine People
If Content is King in the world of search, then blogs are the kingdom! For those of you who blog for the purpose of generating additional sales of your products or services (as opposed to making affiliate revenues from the traffic), and have not yet seen the benefits, there is hope. More

Improving Landing Page Relevancy
from adCenter
The landing page is one of the most important components of your campaign. It can influence users to learn more about your products or services, make a purchase, or abandon your web site all together. For the greatest effectiveness, it must be highly relevant to both the user’s search and the ad so that it will help you convert a visitor into a customer. The more appropriate your keywords and ads, the better. More

12 Landing Page Tips
from e-Consultancy
Effective landing pages are the key to converting customers through paid search. There is little point in spending money attracting people to your site if your pages aren't doing the job properly. More

Finding Your Web Site's Voice
from Search Engine Guide
One of the easiest ways to set yourself apart from your competitors is by creating a distinct voice through your written content. Whether you realize it or not, every website has a voice. For most businesses, the tone of their online voice is that of whoever wrote their content. Whether written by the site owner, an in-house writer, an SEO, a sub-contracted copywriter, or any such combination, each has contributed to creating the voice of the Web site. Unfortunately, this type of collaboration also makes most content virtually indistinguishable from one website to another. More

When SEO is a Good Idea and When It Isn’t
from Hamlet Batista
In the search engine world, it’s easy to think in terms of black and white. Some traffic you pay for, some you don’t. There’s page one, and there’s everything else. And of course we use the terms “black hat” and “white hat” SEO to differentiate the practices which push (or exceed) the limits of what is deemed acceptable by each search engine’s terms of service. This view often creates a temptation to pursue Search Engine Optimization at all costs, when in fact it may be an ill-advised strategy. More

Press Releases and Search Engine Optimization
from Search Engine Watch
Many companies still don't take advantage of SEO. There are many, however, that issue press releases on a regular basis. What they don't understand is that press releases can be part of your SEO efforts, and can be used to gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain. More

Making the Most of Your Subscriber's Sign-up Experience
from Constant Contact
The "join my mailing list" sign-up box on your website makes it easy for visitors to add themselves to your e-mail list. If you don't have one already, it's easy to add. At sign up, you have the opportunity to gather some very important preferences from your new subscribers. You have control over the sign-up form they fill out-and the welcome letter they receive after they join your list. Putting a little extra effort into both can make a big difference. More

Doing E-mail the Small Business Way
from WhiteNoise
Small business issues are the same as big business issues; how do I talk to customers; how do I speak to them en masse and not seem too impersonal; do I merchandise online, and how efficiently can I do it? The tools they have at their disposal are not that different, but I guarantee you they won't spend 3 percent of their marketing budget on e-mail marketing as a first priority. Here are some things to keep in mind. More