Six Common Web Site Mistakes That Are Costing You Money
from Search Engine Land
 We're not talking about minor glitches, but stuff that prevents your Web site from reaching its full potential with the search engines. In other words, as long as these problems exist, you're not going to be able to gain all the targeted search engine traffic you should be. To put it into terms that anyone can relate to--the company is basically losing money every day they don't fix their Web site. Here are six common Web site mistakes that could be costing your company money. More
Women's Sites Drawing More Advertisers
from the New York Times
Sites aimed primarily at women, from “mommy blogs” to makeup and fashion sites, grew 35 percent last year — faster than every other category on the Web except politics, according to comScore, an Internet traffic measurement company. Women’s sites had 84 million visitors in July, 27 percent more than the same month last year, comScore said. Advertisers are following the crowd, serving up 4.4 billion display ads on women’s Web sites in May. More
Five Steps to Optimizing Keyword Bids to Boost Conversions 17%
from Marketing Sherpa
Imagine your SEM-based lead-generation efforts converting at 17%. Most marketers see their conversions in the single digits – the lower single digits – when they could be much higher. More
Keyword Strategy in 2008
from SEO Space
You know 2008 has been an amazing year when it comes to keyword research. The search engines have started to open up a little with regards to providing some insight into keyword search volumes and as a result there have been a couple of great tools that can be used for conducting keyword research. More
Content? Content. Content!
from Search Engine Watch
Content. This buzzword in the SEO space has grown to astronomical levels. As the author speaks with companies on a regular basis, they constantly tell him that they've been advised to write new and unique content by the boatload -- no matter the Web site or space they're in. It's time we review the advantages of content, and where it may be applicable. Let's look at a few sites that will either need heavy amounts of content or little to no content. More
Seven Ways SEO Consultants Rip Off Their Clients
from iMedia Connection
Some marketers are complaining that they had burned a great deal of money investing in an SEO consultant and got a great deal of nothing back for it. Some SEO suppliers are doing things that experts believed were eliminated long ago. Here are seven things to look out for. More
Google’s New Tool Is Meant for Marketers
from the New York Times
Google is giving everyone a chance to peek deeper into its database of search requests and discover the things that preoccupy individuals and, in aggregate, entire cities, states or nations, at any one time. The company is introducing a free service called Insights for Search. The tool is intended for marketers, but it allows anyone to track the popularity of various words and phrases that people type into Google’s search box. More
It’s Not the Ad; It’s Getting the Bill
from the New York Times
The vast majority of people say they are averse to having advertisements text-messaged or otherwise sent to their cellphones. But nearly a quarter of people who have gotten such ads say they have responded at least once, a figure that is highly encouraging to marketers. “It’s one of the hottest new channels available,” said Edward T. Manzitti, vice president for research of the Direct Marketing Association. More
E-mail As Experience: Punch Up Your Transactional Messages
from emailInsider
Transactional messages like membership confirmations and shipping notifications show some of the highest open rates in the inbox. Customers receiving these have already taken a step towards engaging with your company, and they wait ready for you to reach out and seal the deal. Don't miss a chance to give them something special at every turn. More
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