Top 10 Resources for New Search Engine Optimizers
from ClickZ
If you're relatively new to search engine optimization or just about to undertake SEO on your Web site for the first time, you're likely looking for some key resources. For the benefit of SEO newbies, here's a short list of some top online resources for SEO. More

A Quick Lesson in Title Tag Optimization
from Find Resolution
Sometimes big gains in SEO can be had from small changes. The author shows how a few minutes of edits to a page’s title tag can vastly improve even an optimized page. More

Report: Mobile Web Advertising Impacts Brand Awareness
from MediaWeek
Advertising on mobile Web sites and applications has the potential to impact brand awareness, at least in these still early days of the nascent medium, according to a new report issued by online ad research firm Dynamic Logic. The report found that on average, awareness of a particular brand increased by 23.9 percentage points among those who were exposed to a mobile ad campaign compared to those who were not. More

Key PPC Best Practices
from Enquiro
Over the past year, several new options (and the list keeps growing) have been made available for online advertisers to create more sophisticated online marketing campaigns. We’ve seen the implementation of display advertising through Pay Per Click (PPC) providers as well as a significant movement towards local and mobile advertising. Sadly enough, too many advertisers initiate PPC campaigns without knowing what the end goal is. A word of caution: Traffic is not an end goal. More

When to Send E-mail
from White Noise
Tuesday, Wednesday, Thursday? When is the right time to send an email? That may be the right question, but is the answer what you are really looking for? This is probably the most widely asked question that e-mail marketers will face. Several factors should go into the analysis of when is the right time to send your business' e-mail marketing campaigns. More

Even Good E-mail Senders Have Bad Days
from SilverPop
According to a recent study by deliverability provider Return Path, commercial e-mailers who apply best practices get deliverability rates of 88 percent, compared to 56 percent for well-intentioned marketers who commit blunders when trying to get their email delivered at Internet service providers. More

Is Google a Media Company?
from The New York Times
Type “buttermilk pancakes” into Google, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious stack from a site called Knol, which is owned by Google. Experts are concerned that Google holds the keys to directing users around the Web. More

UK Online Ad Spend Overtakes Mainstream TV
from Reuters
Spending on online ads overtook advertising on mainstream TV in Britain last year, growing 40 percent to 2.8 billion pounds ($5.3 billion) and accounting for 19 percent of all advertising, UK regulator Ofcom said. More