Don't Make It Hard to Do What Subscribers Want to Do
from SilverPop
You probably think of your e-mail campaigns or newsletters as products or services–something you send out to your subscribers to promote your company, products, news or special offers, etc. Now, look at it from your subscribers' point of view. Does your e-mail design and navigation make it easy for subscribers to do not only what you want them to do, but also the actions they want? If not, your e-mail becomes less valuable and easier to ignore or unsubscribe from. More

Keep it Relevant or Risk Recipients Clicking the "This is Spam" Button
from StrongMail
MarketingSherpa recently announced the results of a consumer survey that looked at the use of 'Report Spam' or 'Junk' buttons within popular e-mail clients, and it's not an encouraging statistic for email marketers. While 52 percent of e-mail users hit the spam button when they received messages from senders who don't have their permission, the second place reason, coming in at 41 percent, is because the email received wasn't of interest to them. More

How to Craft Awesome Title Tags and Headlines
from SEO Book
One old-school marketing technique that will always hold true is the value of the catchy headline. The headline, given its power to convey meaning quickly, is more important than ever. Attention spans are limited. Media messages flood the channels. We're busy. The function of the headline is to grab our attention and pull us deeper into the message. More

Master the Four Cs of Quality Content to Create Sparkling Results
from CopyBlogger
Most of us know that diamonds are just well-organized carbon. There are four Cs that differentiate a fabulously expensive, brilliant diamond from an industrial-grade one: clarity, cut, color and carats. The same four Cs that define the value of diamonds can be used to shape great persuasive content. Master them and create content that attracts the eye, has real worth, and stands the test of time. More

Tips on Preparing Your SEM Campaigns for the Online Holiday Shopping Season
from AdCenter
It's that time of year again. It's time to make sure your PPC campaigns are firing all cylinders for the trickle of holiday traffic that begins now and grows to a fever pitch as the month of December approaches. Here are six tips to help you make the most of your online advertising efforts this year. More

Surprising Branding Benefits of Search
from Search Engine Guide
One of the great benefits of search engine marketing is that it's more measurable than most other forms of advertising and marketing. Search marketers are able to see exactly how many conversions (online leads or sales) they've driven, along with revenue generated and ROI. It's every marketer's dream! But are we missing half the picture by focusing on conversions? Just because we can easily measure conversions, does that cause us to focus solely on this single metric and ignore other, harder-to-track benefits of search engine marketing? More

Killer PPC Ads: The Fundamentals
from Search Engine Watch
A resume won't land you the job, but it will get you to the next step in the process: the interview. A direct mail envelope's copy won't sell anything, but it will persuade the recipient to take the next step: open the envelope. Likewise, don't expect your PPC ad to sell anything, or persuade the reader to do anything but take the next step: click to find out more. The author offers advice on creating that "killer" PPC ad to drive traffic back to your site. More

Landing Page Design Tips
from PPC Hero
The author offers up actionable items that will build authority and boost conversions on your PPC landing pages. He discusses five topics that range from the uber-simple to the brain-scratchingly-complex, but all of them have the potential to greatly improve your PPC performance. Remember that every element of your landing page is up for discussion, and that testing is the only sure way to prove out what works for your product, industry or niche. More