How Does Social Media Affect Search?
from Online Marketing Blog
 Social media and search marketing: Are they two peas in a pod, complimentary or two very distinct channels? Perhaps the answer is all of the above, depending on the situation. The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing. More
Ten Copywriting Tips for B2B SEO
from Search Engine Land
B2B copywriting is tough stuff. Instead of, "Wipes clean with a damp cloth," you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed. More
Gain Buy-In for Integrating Online & Offline Campaigns
from StraightUpSearch
A recent study conducted by JupiterResearch shows that only 55 percent of search engine marketers are integrating their search marketing efforts with offline channels. So why aren't more marketers integrating their offline and online initiatives? The fact that separate departments manage these marketing initiatives independent of one another is one of the most common factors. More
Getting to Know Local SEO
from Search Engine Watch
Local SEO is a vital marketing strategy for any business trying to reach their consumer base. Local SEO is a must for businesses that sell products locally to a specified geographical area. With more consumers going online, the time has never been better to integrate local SEO. This wave of consumers searching locally will continue growing. Fully supported HTML Web browsers have opened up the mobile market for consumers to search for products on the go. The channels consumers are using to search are changing. Is your marketing strategy adapting? More
Christmas is Coming: Six Quick Online Marketing Tips
from Practical Ecommerce
Christmas is coming. And now is the time for you to take a hard look at your current search engine marketing campaigns. With billions of dollars up for grabs, your online marketing needs to be well-planned, well-executed, and well-optimized. Here are six quick tips to help you get your online marketing campaigns in shape for the start of the holiday shopping season. More
Online Ad Spending Still Robust
from AdWeek
While the ad industry reels on devastating financial news, digital marketing remains poised for growth, according to the latest data from eMarketer. Advertisers will spend about $25 billion online this year in the U.S., eMarketer projects, which is a growth rate of 17.4 percent over last year. More
Market Online Without Spamming
from Inc.
If you’re not careful, your small business’ e-mail marketing campaign could end up in a potential customer’s spam filter. Avoid this by certifying your e-mail messages and using other common-sense approaches to sending e-mail. E-mail is still one of the best ways for small businesses to reach customers and prospective buyers. But send too many unsolicited marketing messages and you run the risk of people thinking you’re a spammer. Thankfully, there are weapons in the war on spam that companies can use to make sure their legitimate marketing messages aren’t mistaken for spam. More
Link Building: The Future of Relationships
from SEO Book
Have you ever tried to get people to link to your pure commerce/commercial brochure Web site? You know how tough it is out there. So what is an SEO supposed to do? The key to linking in an environment where there is high value placed on links is to think of linking less as a process, and more in terms of building relationships. Here are a few linking ideas designed to reduce the pain and increase the effectiveness of your link building campaign. More
Mobile Search About to Become Real Business
from Reuters via The New York Times
Advertising revenue from mobile Web searching is becoming a serious business and could be worth $2.4 billion by 2011, a key player in the industry said. More
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