In E-Mail Copy, Length Matters
from Chief Marketer
An age old direct marketing debate is getting new attention in e-communication circles: copy length. The number one concern on the minds of e-marketers, dwarfing factors like e-mail delivery and tracking, is inbox overload. What's keeping us up at night are the issues of too-full e-mail inboxes and a lack of trust among recipients due to spam. More

5 Simple, Effective Tactics to Promote a New Web Site
from SEOptimize
Traffic is usually what the success of a website lies on, so you need to know how to build traffic as effectively as possible. There are several strategies that are key to helping a site grow from scratch. The tactics explained aren't going to be ground-breaking and you might know some of it, but putting them all in one place should make for this useful resource. More

Digital Nonsense: Five Strategies to Understanding a World of Digital Marketing Noise and Confusion
from Online Media Daily
There's a lot of digital marketing hype out there, and if it's your job to stay on top of it all, it can be hard to know what is nonsense and what is mission critical. So, here's a quick list of five things you really need to know in order to build a strong digital marketing strategy for your brand. More

Unity in Search is Crucial to Success
from e-Consultancy
Search marketing is not about careful keyword research, great implementation, or search path analysis – it is about tying all of these facets together into one campaign. Only by doing this will you see your online marketing campaigns perform to their maximum efficiencies. More

4 Fundamental Paid Search Marketing Tips
from Straight Up Search
Every marketer is looking for ways to minimize cost and maximize return. With a paid search marketing campaign, companies are able to minimize cost and maximize their ROI by targeting potential customers on the Web. While this may seem like an intimidating advertising method for some, it is actually one of the most efficient methods for driving targeted traffic to your Web site. More

How to Walk a Mile in a Search Engine’s Shoes
from Search Engine Land
Small business owners are often curious, and sometimes desperate, to understand why their web sites are doing well — or doing poorly — when it comes to search engine visibility. You must analyze what the search engines think of your Web site, and walk a mile in the search engines’ shoes, as the saying goes. When you learn to do that, it’s easier to solve those questions that you’ve been curious (or desperate) to answer. More

SEO is Not a Last-Ditch Effort
from High Rankings
Sales are down for many businesses due to the slow economy. Business owners and CEOs are looking for that one thing that can pull them through the hard times and keep them afloat. When times get tough, many turn to SEO, hoping that it will be the ticket to increased sales. While SEO is almost always a good idea, if you're counting on it to save a failing business, you may want to rethink things. More

National Brands Wrestle with Local Online Advertising Pitfalls
from ClickZ
A new study from Sterling Market Intelligence shows that while big brand advertisers are interested in local online advertising, they are struggling with how to go about it. Nearly half of national advertisers reported that at least 25 percent of their online marketing budget goes to local targeting. Yet national brands remain confused about how to accurately measure ROI for their local online ad efforts. More