Your Contact Form Might Be Hurting Your PPC Campaign
from PPC Hero
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you’re generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the appropriate amount of information, then you’re shooting yourself (and your PPC campaign) in the foot. More

IAB Internet Advertising Revenue Report Shows First Half of 2008 Up 15.2 Percent
from the Internet Advertising Bureau
The Internet Advertising Bureau and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents a 15.2 percent increase over the first half of 2007. The second quarter of ’08 was up 12.8 percent over the same period of 2007 and showed a slight decline of 0.3 percent from the first quarter. More

How to Choose Domain Names for SEO
from SEO Book
Domaining is when you register a domain, or buy a domain on the seondary market, with the intention of deriving traffic, and turning that traffic into revenue. It has been a hot topic for a while now, yet many domineers aren't overly active in the SEO space. Yet. Domains can be valuable internet real estate, because, unlike a search engine, there is no middleman between you and the visitor. A lucrative pursuit, if you choose the right names. Let's take a look at how domineering strategy can be applied to SEO. More

10 SEO and Marketing-friendly Title Tag Formulas
from Conversation Marketing
You want keywords in the title tag. Your marketing VP wants the brand. You know he's wrong, because search engines are structured thinkers. He knows you're wrong, because the title tag shows up in the search snippet and branding matters. Now what? Here are 10 title tag formulas that balance SEO and marketing and hopefully avoid wrestling matches in the boardroom. More

25 Outdated SEO Terms & Tactics vs. Their Modern Alternative
from SEOptimise
Many webmasters and website owners fail to notice the fundamental changes the Web has taken in recent years. Many SEO tactics have changed, others have been replaced. Some new methods have sprung up in places where obsolete ways of tweaking websites or building links have left a void. Some terms are even meaningless by now so that you have to change your mindset completely. More

Search Engine Optimization 101: Eight Articles That Demystify SEO
from Marketleap
In an effort to help online marketers increase their understanding of search engine marketing, Marketleap has created these SEO 101 articles. These articles are an explanation of the core concepts surrounding search engine marketing. More

The Wonderful World of Multilingual SEO
from E-consultancy
International (or multilingual) SEO involves improving the volume and quality of international traffic to websites from culturally-specific search engines. English-only Web sites are a thing of the past. They overlook 95 percent of the potential market (since only 5 percent of the world’s population speaks English). This article tells what multilingual SEO is and why you should use it. More

SEO Link Building Fundamentals
from Search Engine Watch
Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Creative link research can provide you with some real advantages. It focuses your link building efforts on targets that are likely to provide a high response rate (or a high success rate) and also likely to be pretty meaningful links. More

Using Transactional E-mails to "Magnetize" Customers
from Start Up Nation
You have crafted your e-mail campaigns, sent them out to your subscribers, and have received a decent amount of responses. Now what? From a business standpoint, you want to influence repeat purchases and ensure that customers are satisfied with your product or service. Improving your transactional e-mails will get you one step closer to higher customer retention. More