How to Get More Opens and Clicks
from Constant Contact
The subject line of your email is your first opportunity to engage your readers. In fact, according to a 2007 Jupiter Research report, more than one-third of your readers will open your email based on what you write in your subject line. Here are three effective techniques for writing subject lines that can increase your open rates, as well as my "quick five" call-to-action checklist that will help your readers take that important next step. More

Get Your E-mail Marketing E-mails Through the Spam Filters
from StreamSend
There are certain words and even themes you should avoid or minimize in your e-mails. Of course, these are guidelines, and if your e-mail requires reference to some of these things then you just have to be extra mindful when writing your e-mails. This article touches on specific ways to make sure your marketing message isn't flagged as spam. More

Writing Effective E-mails
from Powerhomebiz.com
From newsletters to order confirmations, e-mail is an increasingly important aspect of the customer experience. There is much more to say about effective e-mail than we can fit into a brief column, but the tips below are a good start. The e-business industry is still so inexperienced about e-mail that even following these basic tips will put any dotcom ahead of most of the industry. More

Achieving SEM Success Through Keyword Research
from Search Engine Guide
Keyword research is one of the most crucial aspects of a successful search engine optimization and marketing campaign. Many people look at keyword research as just being another step--albeit an important step--in the we marketing process. But it's more than just another activity to be performed before SEO, it's an ongoing process integral to successful search engine marketing. More

The Yin Yang of PR and SEO
from Online Marketing Blog
Search engines advise webmasters to create great content and let important web sites in your industry know (to attract links). Some of the best link sources are the hardest to achieve, such as a link in a story published at a major publication or even a industry niche publication. This is where PR and SEO savvy can combine like Yin and Yang to create competitive advantages and extend the value and reach of your online marketing/media relations efforts. More

Big-Brand SEM Strategies for an Economic Downturn
from ClickZ
Across the U.S. and across the world, global economic crisis looms large in the heads of both retailers and consumers. Fortunately, SEM is a business in which creativity can produce large dividends, or at least minimal losses. This column discusses ways to tune your SEM strategy to perform during bouts of consumer belt-tightening and failing confidence. More

Study: Search Does a Brain Good
from CNN
A new study suggests that searching online could be beneficial for the brain. A study at the University of California, Los Angeles, measured brain activity of older adults as they searched the Web. "There's so much interest in exercising our minds as we age," said the researcher, Dr. Gary Small, a professor at the Semel Institute for Neuroscience and Human Behavior at UCLA. "One result of this study is that these technologies are not all bad. They may be good in keeping our brains active." More

The Five Goals of a Search Optimized Page
from SEO Scoop
"How do I get my site to rank well?" So what's a solid answer for an SEO newbie? Start with understanding these five goals of a search optimized page. More