Mobile E-mail Marketing: The Coming Revolution
from Email Insider
It's funny how in the early stages of a major paradigm shift we rarely see where the road will eventually lead us. Few notice when a major game-changing event takes place until months or years later. Would anyone at the time have believed the effect the Boston Tea Party would have as a catalyst to the American Revolution? Today we understand it was a monumental tipping-point in history. While certainly a far cry from such drama and sweeping historical significance, I believe we are currently on the brink of a major shift in mobile email marketing. More

Three Ways to be a Multi-Channel Marketer
from IT Wales
It's easy to think of email campaigns as being quite self-contained. But developing an awareness of the way all your different online activities feed off and complement each other is essential. Even if you're already combining your email promotion with a wider internet marketing strategy, the chances are you could be missing a trick or two. Whether you outsource your emails or handle them in-house, here are three key ways to integrate your email promotion with internet marketing activities that will maximize the effectiveness of your campaign. More

12 Steps to Effective Online Budget Allocation
from Microsoft AdCenter
There has been many a seminar and blog post on the subject of budget allocation in difficult economic times, but rarely do they give you a comprehensive Twelve Step guide to exactly what you must be thinking about. The author has fleshed out 12 steps to effective budget allocation with some examples. More

Report: Site Search, SEO, and E-mail Marketing Top Three Online Commerce Tools
from Market Watch
Close to 90 percent of U.S. retailers rank site search, search engine optimization (SEO) and email marketing as the most important e-commerce technologies helping to promote their online businesses, according to a survey released today by SLI Systems, a provider of on-demand search services for Internet and e-commerce sites. Forty percent of retailers ranked social media tools, such as blogs and podcasts, as gaining importance, and 38 percent highlighted that user-generated content is increasing in popularity, according to the survey. More

E-Commerce Tech Terms You Should Know
from Forbes
Transacting business seamlessly over the Internet means having a decent grasp of how things work, and more importantly, why they don't. Put another way, when the e-commerce standard is Amazon.com, small-business owners better bring some serious game. That's why, with help form the smart folks at technology publisher O'Reilly Media, Forbes has assembled a glossary of e-commerce-related tech terms that every entrepreneur should know. More

Measuring a Text Ad's Effectiveness
from Search Engine Watch
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. More

Are You Measuring SEO Success Correctly?
from Search Engine Watch
Ranking reports are flawed because they depend on everyone seeing the same search results. SEO success truly should be measured by the lift in organic search engine traffic. And, for those businesses that have even a little bit of seasonality to them, you should be comparing a year-over-year lift in organic search traffic. More