Social Networking Gaining Business Credibility
from the New York Times
Use of social networking sites such as Facebook, LinkedIn and YouTube is widespread in business today, along with instant messaging, peer-to-peer file-sharing and media streaming, according to new research. Market research firm NewDiligence surveyed 527 end users and IT managers and found about 60 percent of respondents use social-networking sites at work, while 85 percent use instant messaging and media, including streaming audio and video. More

Blueprint of a Successful SEO Campaign
from Online Marketing for Marketers
The surest way to successfully construct a building is to follow a blueprint. A blueprint contains detailed plans and designs that enables skilled personnel to build the structure just from the blueprint. In the same way, a detailed set of plans is the surest way to build a successful search marketing campaign. And just like construction blueprints, while each SEO blueprint may be unique, each will also contain similar details to ensure success. More

SEO During E-Commerce Development
from Search Engine Watch
E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization awaiting its "new toy." The end result of such a project can be beautiful, much like a custom motorcycle or hot rod may look to an owner once completed. Here are three high-level topics to consider if you plan to include SEO in business requirements for the development of an e-commerce application. More

Getting Rich in Online Advertising
from ClickZ
If you've been in online advertising for the past several years, you know what a bad time can look like in this thriving, vibrant industry. I don't think we've ever returned to the pre-Y2K-party-every-night days of yore. Instead, we've rebounded and become stronger and a little more sober. Despite that, we may be headed for some familiar times. More

18 Simple Tweaks to Get More Clicks from Your Organic Rankings
from The Matchbox
Getting your titles and meta descriptions done properly is a painstaking and at times arduous task, which is something I can attest to. However, when you see the fruits of your labor, i.e. ranking higher, then it can actually be a rewarding endeavor. So here we are: 18 tips to help you optimize your page title and meta description. More

When is Hiring an SEO a Bad Idea?
from Search Engine Guide
I've been reading a lot of posts lately from small business owners and search engine optimization companies talking about the push toward organic search during a bad economy. After all, good organic search campaigns tend to deliver some of the most effective (and least expensive) traffic your site is likely to see. Unfortunately, this isn't always the case. In fact, there are some instances in which you'd do best to focus your limited marketing dollars elsewhere. More

PR: Spend your Money on SEO
from Orange Soda
Reporters use the Internet to find and develop stories. If you’re the person responsible for getting your company noticed, your first focus should be online. “I don’t know how I did my job without the Internet” claimed one journalist. The Internet is how you reach reporters. Start with email, get onto blogs, and invest in SEO. More

Beyond YouTube: New Ways to Find Video on the Web
from the Wall Street Journal
Traditional search engines depend on video publishers to add tags and keywords -- called metadata -- to the clips before they are uploaded to the Web. But a lot of videos lack detailed metadata, making it hard for search engines to automatically categorize the content. Worse yet, some videos may be tagged incorrectly -- sometimes intentionally, a practice known in the industry as "tag spam." So some video-search sites are moving beyond tags and keywords. More