Building it Better -- Small Business Site Architectur
from Search Engine Watch
The stability of everything starts with the foundation. Businesses built on a strong foundation grow and flourish. Pumpkins growing on strong vines grow large and round. Web sites with solid architecture can have stronger search results. If you're thinking about designing or redesigning your small business Web site, get organized before you start. There are a few steps to building a site wherein each page supports its theme, and each theme supports the goal -- more conversions. More

Your Web Site – Where Are Costs Lurking?
from Inc.com
Yes – you can build a decent Web site for free but once your business reaches a certain level of maturity and visibility free probably won't cut it. Why? You'll want more control over updating the site, more tools and automation features, visual consistency with your other branding materials and customization for the way your business operates. When you reach this point, it's time to create a bigger budget for your Web site. This article provides a breakdown of cost factors that should help you in creating an RFP and gauging the estimates that you receive in response. More

Incorporating Site Optimization into Your Redesign
from Internet.com
Despite the recent, sharp downtown in the economy, many experts say now is not the time to cut back on search engine marketing (SEM) and optimization (SEO). In fact, with online shoppers saying they plan on cutting back on spending this holiday season, now may be the perfect time for you to optimize your site to attract every prospective customer you can — and keep your current customers coming back for more. Best of all, optimizing your site, giving it a pre-holiday facelift, needn't be expensive or time consuming. And the return on your investment could (and should) more than offset the cost. More

Six Key E-mail Marketing Trends You Cannot Ignore
from Email Insider
One of the strengths of e-mails is how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future. While as many as a dozen trends might affect e-mail marketing today, the author discusses six key trends she talks about most often in my travels and speeches. More

Eight Ways Twitter will Change Your Life
from AllBusiness
It seems that everyone is atwitter about Twitter. Twitter has grown by 600 percent in the past year, according to cofounder Biz Stone. Aside from telling the world what they're doing every blessed moment, people often use Twitter to drive traffic to Web sites or to promote products and services. But users have begun adapting it for a variety of other tasks. More

Use Proper Heading Tags to Improve Your Site SEO
from SEO Hosting
Heading tags are a very important element in creating and maintaining a search engine friendly web site or blog. In this somewhat short but descriptive article, the author explains what heading tags are and how they can be used on your Web site for improving your site SEO. More

Six Last-Minute SEO Tips for the Holidays
from ClickZ
Tapping into last-minute holiday shoppers can work well for brick-and-mortar stores, but it doesn't bode well for online retailers -- especially if your online store is counting on targeted, holiday related search engine referrals to get found and make sales. If you find yourself panicking in November, there are still a few tactics you can implement to try to improve your search-engine visibility. Here are six steps you might be able to implement in time to improve your holiday sales positioning in the search engines. More