New Study Reveals Surprising Thoughts on Spam
from Silverpop
Silverpop conducted a study of 400 consumers age 18 to 55 to gain a better understanding of what leads recipients to click the spam button. And the results were eye-opening. According to “Spam: What Consumers Really Think,” 83 percent of respondents think spam is a serious problem. Nearly seven out of 10 respondents (67 percent) said that they would continue to report unwanted emails as spam despite learning that hitting the spam button could block senders’ emails from reaching people who really want to receive those messages. Knowing these facts, it’s in the interest of legitimate marketers to work especially hard to avoid being labeled a spammer by the very people who have requested their messages in the first place. The following tips can help you reduce your spam complaint rate. More

How to Super Charge Your Online Marketing for the Holiday Season
from Search Engine Journal
With the holiday season just around the corner, it still isn’t too late to tweak and optimize a dedicated holiday search marketing campaign. The fourth quarter of the year is essentially a ‘party season’ of sorts for those that have marketed products online. Here are five actionable tips to ramp up your promotional efforts ranging from e-commerce optimization, link building, local search, and pay per click marketing. More

Goal-Oriented Content Optimization
from ClickZ
There are many misconceptions about natural search engine optimization (SEO) tactics permeating the ether. It doesn't matter if you are talking about programmatic optimization strategies, link-building tactics, or content optimization. There seems to be a lingering idea that if you optimize your Web site, more search referrals will immediately surge through the pipes. More

Tips for Your Title Tags
from aimClear Search Marketing Blog
Title and description tags are much more than keyword laced spider bait. On Organic search engine results pages (SERPs), these crucial tags are the headline and copy for what is essentially an organic text ad. Misunderstanding the dual purpose of foundational SEO attributes, is a common mistake and sad waste of natural search results real estate. A PPC company doesn’t settle for branded gibberish headlines lacking a call to action, no point of differentiation from other ads, offering no incentive to click and constructed solely as quality score fodder to play “beat the algorithm.” Why would most SEOs then? More

Getting the Most from Paid Search in a Difficult Economy
from Search Engine Land
Cost consciousness. Budget cuts. Workforce reductions. Hiring freezes. We’re beginning to see signs of the economic Armageddon everywhere. What a great time to be a search marketer! Paid search tactics can support any business strategy you (or your manager) can dream up. Let’s take a look at some different paid search management tactics and what kind of business strategies they support. More

Search Won't Fall Off Cliff as Online Ads Slow
from MediaPost Publications
Although the slowdown threatening to drag out two quarters or more has hit the online ad industry, search could remain the bright spot in an otherwise dismal scenario. That's the take from analysts who believe the faltering economy and volatile stock market will make brands pull back ad spending. More

How Blogs Drive More Sales than Social Media Sites
from ClickZ
Every marketer is looking for cost-effective ways to drive sales amid the current budget-constrained environment. Meanwhile, purchasing for many products has become a more drawn-out process due to the availability of shopping-related information and consumers who want to gather input from peers and experts. One way to reach your target audience when they're researching their purchases is to leverage the power of blogs. More