Keys for Higher Rank in Search Engine Results
from the Courier-Post
Want to get your Web site to appear high up in the results when someone is looking for the kind of stuff you sell? In last week's column, I shared with you some of the basics of using search engines to drive traffic to your Web site. Here are some keys to ranking high. More

PPC Landing Pages: The End of the Line -- Or the Beginning?
from Search Engine Watch
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads. Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do. And the few truly god-like advertisers don't stop at landing pages; they build, test and optimize the entire conversion path, from the landing page through the last page of the conversion process. More

The 5 Biggest Mistakes in PPC Testing
from Search Engine Journal
Pay per click is an advertising laboratory. Every new account, every adgroup, every keyword, every ad is a test. There are no guarantees when you start - which keywords will work, which ads, which search networks, and so on. Everything’s a test in the beginning. Here are some of the biggest mistakes marketers make in PPC in regards to testing. More

The SEO Bubble is Expanding
from Marketing Pilgrim
While the world is experiencing an economic financial crisis, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual website changes and link building, the demand for expert SEO assistance is growing at an astonishing rate. More

Strategies: Use Search Engines to Rev Your Business
from USA Today
C'mon, admit it. When you put up your website, you had visions of millions of people suddenly clicking over to your site; the customers and money flocking in. It didn't really work out that way, did it? That's because people have to first find you among the millions of websites out there. You have to appear high in search engine results. More

Web Site Usability: Use 'Em or Lose 'Em
from Search Engine Watch
Making sure your small business Web site is user-friendly and search engine friendly is a challenge. You want your site to be found. A search engine is only as good as the results it delivers. Ultimately, though, you have the same goal. If you're a small business owner and want to build a Web site that will not only rank, but convert, follow these simple steps to make sure your site is designed with the search engine and the user in mind. More

Consumers Don’t Care if You’re Blocked
from Direct Magazine
More than eight in 10 consumers have no idea that when they hit the report spam button, the mailer’s messages could get blocked from reaching people who want them, according to a recent survey by Silverpop. What’s more, when consumers are told the spam button could affect others’ chances of getting their e-mail, 67 percent in the survey said they’d still report what they perceive as spam to their inbox providers, according to the e-mail service provider. More

E-Mail : What's That Contact Worth?
from Target Marketing
A low-LCV customer segment might include users with only a single checking account, but who are frequent users of human tellers at local branches. A targeted e-mail program could be developed to educate this segment on the benefits of online or telephone banking and to promote CDs and savings accounts. The goal for this segment becomes increasing share of wallet and reducing customer service costs. More