Improving the Lifetime Value of the Customer
from 4Hoteliers
Interview with Ted Schweitzer, VP e-commerce, La Quinta - Marketers need to prioritize their marketing initiatives across several dimensions. These are – the amount of return on the marketing spend, certainty (the likelihood of the amount of return), timing (estimating when the return would be accrued) and sustainability (for how long there can be a steady stream of profit). More.

To Get More Bookings - Work with – Not Against Your CRO
from Hotelmarketing.com
Depending on your market mix, the contribution from central reservations offices might be anywhere from 10 percent to more than 35 percent of your overall transient business. So it only makes sense to give them every available tool for maximizing call conversions. More

NYSH&TA is Carefully Monitoring Swine Flu Outbreak
from NYSH&TA
Your Association is tracking the swine flu issue very closely. NYSH&TA President Daniel C. Murphy has been in direct contact with the New York State Department of Health to see if there is anything specific the lodging community needs to do at this time. Currently, they recommend employees wash hands frequently, especially after using the bathroom, touching handrails, before and after eating and drinking, before handling food and after handling garbage or trash. NYSH&TA also recommends members review the Centers for Disease Control's (CDC) Website for the most comprehensive and frequently updated swine flu news and recommended actions.

Below are some links to industry-specific information provided to NYSH&TA by the American Hotel & Lodging Association:

• AH&LA's Swine Flu Information Webpage
• Recommended speaking points for hoteliers when talking to press

We will keep you informed, via e-mail, if any new information is made available.

If you have any questions regarding this matter please contact NYSH&TA Membership Services Manager, Darcy Lyle at 518-465-2300 ext 111 or darcy@nyshta.org.

The New Normal - The Impact on Hotel Sales and Revenue Management
from Hospitality Trends
Any hotel sales person and revenue manager can tell you demand patterns are different than they have been in the past. The question then becomes -- will this pass at some point and demand patterns of the past 'snap' back into place or have been demand patterns been permanently or semi permanently altered? The question is important as it is the difference between 'hanging on' until things resume their previous demand streams or developing new processes and paradigms. More

NEW - Second Email Address for Members
from NYSH&TA
Sign up (by clicking the link above) to add one additional email address for a second key person at your property to receive a complimentary subscription to email alerts, advisories and newsletters. Use our convenient online form to add this additional business email address. Alternately, information may also be filled out on your 2009 Invoice, and a copy of the invoice returned with your dues payment. More

2009 Membership Directory & Resource Guide Available on CD
from NYSH&TA
NYSH&TA’s 2009 Membership Directory & Resource Guide are now available to order on CD. For more than a decade, this publication has served as the main purchasing resource for NYSH&TA members. To request your 2009 Membership Directory on CD, contact Darcy Lyle, Membership Services Manager at (800) 642-5313 ext. 111 or e-mail her at darcy@nyshta.org.

Time for Hotel Sales Professionals to Lobby Meeting Planners
from Hospitality Net
Kudos to hotel and tourism industry leadership for its aggressive lobbying efforts at the White House and on Capitol Hill -- along with a timely and smart advertising, public relations, war room response and letter-writing campaign -- in the wake of the AIG fallout and the fact that our industry was not included in the U.S. Government’s $780 Billion stimulus package. More

Heartland Returns to List of Certified Processors
from NYSH&TA
NYSH&TA is pleased to inform you that Heartland Payment Systems has successfully revalidated its compliance with Payment Card Industry Data Security Standard (PCI DSS). As such, Heartland has been returned to Visa's list of PCI DSS validated service providers.

Heartland is developing new technologies — like end-to-end encryption — that will take data protection to the next level. Heartland will keep you informed of the status of these new advancements and the positive impact they will have on your business.