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Guerrilla Guide to Trade Shows
from AllBusiness.com via Smart Money's Small Biz
Before committing to a trade show exhibit, first visit at least one show in the same or a similar industry. Pay close attention to your competition's handiwork and look for unusual and eye-catching displays. Which exhibits draw you in? Why? What makes them stand out from the crowd? Find a way to incorporate those kinds of ideas into your own booth. More

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